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Growth IQ
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Publisher's Summary
A Wall Street Journal Best Seller
Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ.
Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just 10 simple - but easily misunderstood - paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.
Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a start-up founder, Bova cuts through the clutter and confusion that surround growth.
Now, she draws on her decades of experience and more than 30 fascinating, in-depth business stories to demonstrate the opportunities - and pitfalls - of each of the 10 growth paths, how they work together, and how they apply to business today. You'll see how, for instance:
- Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.
- Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.
- Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.
Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
Critic Reviews
"A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small." (Seth Godin, author of Linchpin)
“Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people." (Arianna Huffington, Founder & CEO of Thrive Global, Founder of Huffington Post)
"We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths - from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You’ve got a choice: Tread the old paths or follow Bova into the future." (Daniel H. Pink, author of When and Drive)
More from the same
Author
Narrator
What listeners say about Growth IQ
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Rurik McKaiser
- 01-08-20
A great book
This book is for the business owner and business executive that is serious about growth.
The perfect book to read in January. I just loved the great case studies.
1 person found this helpful
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- Sharla
- 09-20-18
This will be a staple in my library!
I can see this being a book that il br going back to often in my B2B marketing career. Beautifully interesting!
1 person found this helpful
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- Jovan Pickering
- 01-15-23
More stories than strategies
It was mainly just a collection of successful entrepreneurial stories. Entertaining but I hope for a more strategic approach
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- Amazon Customer
- 06-21-22
Thank you for expanding my IQ
The book was packed with company stories their growth paths and inspiration. An excellent book study to unpack chapter by chapter to my womens entrepreneurship group.
Thank you and very appreciative of your work, dedication and perseverance.
Truly Grateful, Linda Wiseman
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- Jlemus
- 01-03-21
Growth IQ
Me gusto mucho el libro, bien estructurado, practico y útil para poner en práctica su contenido.
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- Mark
- 10-22-19
good stuff
highly recommend this book. It was very insiteful and helpful ect ect ect ect ect
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- Erick Candanedo
- 10-20-19
Trustworthy
At a miment in time you were or will find yourself in these very same places.
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- Anonymous User
- 09-06-19
this book is too hard for me
I don understand this sentence. but my wallet become zero. thank you for this system m
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- Erica
- 04-13-19
A Must Read!!
This book can be applied to all aspects of life. One of the best books I've ever read.
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- Stiick
- 03-02-19
Blueprint to sales growth
Tiffany offers comprehensive case studies about the most and least successful businesses in modern history. From Sears to Starbucks. With painstaking detail, yet a lay person approach, you quickly understand how major corporations rise and fall through brilliant storytelling of unprecedented growth stalls and growth accelerations. When Tiffany talks, I’ll be listening.
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- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Just a bunch of buzz words - no tangible knowledge
- By Amazon Customer on 12-24-21
By: Raja Rajamannar
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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Quirky
- By: Melissa A. Schilling
- Narrated by: Erin Bennett
- Length: 10 hrs and 2 mins
- Unabridged
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What really distinguishes the people who literally change the world - those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people - Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs - to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again.
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Most fascinating and important book to date!
- By Jonathan on 04-16-18
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Uncontainable
- How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives
- By: Kip Tindell, Casey Shilling, Paul Keegan
- Narrated by: Author
- Length: 7 hrs and 26 mins
- Unabridged
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Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.
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Conscious capitalism at it's best!
- By Juniper on 11-15-16
By: Kip Tindell, and others
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How Boards Work
- And How They Can Work Better in a Chaotic World
- By: Dambisa Moyo
- Narrated by: Dambisa Moyo
- Length: 8 hrs and 10 mins
- Unabridged
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Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate governance. In How Boards Work, prizewinning economist and veteran board director Dambisa Moyo offers an insider's view of corporate boards as they are buffeted by the turbulence of our times.
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Neoliberal Corporate Apologist
- By Joshua Pagano on 05-19-22
By: Dambisa Moyo
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The Meaning Revolution
- The Power of Transcendent Leadership
- By: Fred Kofman, Reid Hoffman - foreword
- Narrated by: Fred Kofman, Arthur Morey
- Length: 13 hrs and 8 mins
- Unabridged
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Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theroy, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken and universal anxiety stems from our fear that our life is being wasted - that the end of life will overtake us when our song is still unsung. Material incentives - salary and benefits - account for perhaps 15% of employees' motivation at work.
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A dyslexics nightmare, heavily accented reader
- By jdh212 on 07-13-18
By: Fred Kofman, and others
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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Excellent, a true roadmap for customer care
- By Abby Lallande on 11-20-22
By: Matthew Dixon, and others
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The Experience Mindset
- Changing the Way You Think About Growth
- By: Tiffani Bova, Tom Peters
- Narrated by: Tiffani Bova
- Length: 10 hrs
- Unabridged
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In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience–without considering the impact on your staff–actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time.
By: Tiffani Bova, and others
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How to Be a Capitalist Without Any Capital
- The Four Rules You Must Break to Get Rich
- By: Nathan Latka
- Narrated by: Nathan Latka
- Length: 6 hrs and 48 mins
- Unabridged
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At 19, I founded a software company with $119 in my bank account. Five years later, it was valued at $10.5 million. I don't consider myself exceptionally brilliant. I just realized something few people know: You don't need lots of money or an original idea to get really rich. Now, I make more than $100,000 in passive income every month, while also running my own private equity firm and hosting The Top Entrepreneurs podcast, which has more than 10 million downloads. This book will reveal how I went from college dropout to member of the New Rich.
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Feels like one big ad for Nathan's businesses
- By Aaron on 03-22-19
By: Nathan Latka
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The Code
- Silicon Valley and the Remaking of America
- By: Margaret O'Mara
- Narrated by: Nan McNamara
- Length: 19 hrs and 11 mins
- Unabridged
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Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.
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Mostly good, but also irrating
- By Rodney on 12-20-20
By: Margaret O'Mara