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Growth IQ

Get Smarter About the Choices That Will Make or Break Your Business
Narrated by: Tiffani Bova
Length: 9 hrs and 55 mins
4.5 out of 5 stars (47 ratings)
Regular price: $28.00
$14.95/month after 30 days. Cancel anytime.

Publisher's Summary

A Wall Street Journal Best Seller

Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ.

Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just 10 simple - but easily misunderstood - paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. 

Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a start-up founder, Bova cuts through the clutter and confusion that surround growth. 

Now, she draws on her decades of experience and more than 30 fascinating, in-depth business stories to demonstrate the opportunities - and pitfalls - of each of the 10 growth paths, how they work together, and how they apply to business today. You'll see how, for instance:

  • Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.
  • Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.
  • Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.

Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

©2018 Tiffani Bova (P)2018 Penguin Audio

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  • Sharla
  • Anchorage, AK, United States
  • 09-20-18

This will be a staple in my library!

I can see this being a book that il br going back to often in my B2B marketing career. Beautifully interesting!

1 of 1 people found this review helpful

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Blueprint to sales growth

Tiffany offers comprehensive case studies about the most and least successful businesses in modern history. From Sears to Starbucks. With painstaking detail, yet a lay person approach, you quickly understand how major corporations rise and fall through brilliant storytelling of unprecedented growth stalls and growth accelerations. When Tiffany talks, I’ll be listening.

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  • Tracy
  • Morgan Hill, CA United States
  • 11-24-18

Valuable as well as enjoyable

If you liked Good to Great, you'll enjoy and appreciate Growth IQ. It's written in much the same style with lots of great real-life examples and case studies referenced. This puts it among my favorite business books as I am the reader/listener that most appreciates examples and stories that make the lessons memorable and sticky.

Bova lays out 10 growth strategies in her book that I've seen employed in many of the Silicon Valley companies I've worked at, so the concepts aren't exactly new.

Huh? So why read the book if these strategies aren't new? Because even some of the most successful companies of our time don't get it right and there are lots of examples of that in this book as well. That makes these lessons that much more important when considering that the next step to growth isn't always clear.

What is new and different about this book is that Bova makes the timing and strategy for these options clearer by bringing all these growth strategies together in a single, easy-to-digest, and enjoyable read that speaks to getting context, combination, and sequence right. The best growth path is going to be very different based on (among other things) company, product, partner, and customer stage and maturity, as well as matching a company's capabilities for expansion.

What will bring me back to the book again will be the reference to the correct KPIs to consider at each stage with reminders of the pitfalls so easily overlooked and forgotten.

A Note on Narration
I enjoy books read by the author, as they know how to deliver their own content with authority and clarity. Tiffani's read was no different, however her voice is rather melodic and a bit of a slower pace than I prefer, so I listened at 1.25x and it was perfect.

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Good Content

the narrator was a little boring to stay engaged with but the message was good overall.

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Simple, concise thought process for today’s businesses.

Success doesn’t happen over time and Tiffani does an amazing job outlining 10 paths and how companies and product we see today applied to each. Every business owner should read this book.

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Great book greater performance

I really enjoyed thus audiobook. I strongly recommend it because you get lots of insights based on real business cases.