Becoming Trader Joe
How I Did Business My Way and Still Beat the Big Guys
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Becoming Trader Joe
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Narrated by:
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Mark Smeby
About this listen
Build an iconic shopping experience that your customers love - and a work environment that your employees love being a part of - using this blueprint from Trader Joe’s visionary founder, Joe Coulombe.
Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.
In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love and a work environment that employees love being a part of.
In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows people of all types:
- How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation.
- How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.
- How questioning all aspects of the way you do business leads to powerful results.
- How to build a business around your values and identity.
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- By Roy on 07-26-09
-
The Great A&P and the Struggle for Small Business in America, Second Edition
- By: Marc Levinson
- Narrated by: William Hughes
- Length: 12 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 27
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Performance5 out of 5 stars 20
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Story4.5 out of 5 stars 20
From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly 16,000 stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores across the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the government pressed criminal charges against the company for selling food too cheaply - and won.
By: Marc Levinson
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The Star Principle
- How It Can Make You Rich
- By: Richard Koch
- Narrated by: Richard Aspel
- Length: 7 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 134
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Performance4.5 out of 5 stars 103
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Story4.5 out of 5 stars 106
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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5 out of 5 stars
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Makes perfect sense
- By Lorcan McNeela on 10-28-14
By: Richard Koch
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Audacity of Hops
- The History of America's Craft Beer Revolution
- By: Tom Acitelli, Tony Magee - foreword
- Narrated by: Mike Chamberlain
- Length: 19 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 52
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Performance4.5 out of 5 stars 41
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Story4.5 out of 5 stars 41
Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.
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5 out of 5 stars
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learned a lot of information
- By Derek b. on 05-19-24
By: Tom Acitelli, and others
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 835
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Performance4.5 out of 5 stars 715
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Story4.5 out of 5 stars 704
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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5 out of 5 stars
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Undercover Economist
- By: Tim Harford
- Narrated by: Robert Ian Mackenzie
- Length: 10 hrs and 6 mins
- Unabridged
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Overall4 out of 5 stars 543
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Performance4 out of 5 stars 327
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Story4 out of 5 stars 325
Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.
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4 out of 5 stars
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Everyone needs to know this.
- By Alexander Fogel on 04-24-06
By: Tim Harford
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 118
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Performance4.5 out of 5 stars 106
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Story4.5 out of 5 stars 106
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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1 out of 5 stars
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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Wine Wars
- The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
- By: Mike Veseth
- Narrated by: Clinton Wade
- Length: 8 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 101
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Performance4 out of 5 stars 93
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Story4.5 out of 5 stars 95
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.
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3 out of 5 stars
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Narration Tanks an Otherwise-Interesting Book
- By Gian on 02-21-14
By: Mike Veseth
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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Overall5 out of 5 stars 93
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Performance5 out of 5 stars 77
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Story5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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Eat People
- An Unapologetic Plan for Entrepreneurial Success
- By: Andy Kessler
- Narrated by: Walter Dixon
- Length: 7 hrs and 13 mins
- Unabridged
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Overall4 out of 5 stars 100
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Performance4.5 out of 5 stars 64
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Story4 out of 5 stars 62
Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.
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5 out of 5 stars
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One of the best business books!
- By Wayne on 11-24-15
By: Andy Kessler
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Fifty Inventions That Shaped the Modern Economy
- By: Tim Harford
- Narrated by: Roger Davis
- Length: 9 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 367
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Performance4.5 out of 5 stars 314
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Story4.5 out of 5 stars 312
Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette's disposable razor to IKEA's Billy bookcase, best-selling author and Financial Times columnist Tim Harford recounts each invention's own curious, surprising, and memorable story.
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5 out of 5 stars
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Thought provoking
- By Paul Norris on 09-10-17
By: Tim Harford
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 1,041
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Performance4.5 out of 5 stars 907
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Story4.5 out of 5 stars 897
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- By: Bob Andelman, Howard Stoeckel
- Narrated by: Dana Hickox
- Length: 6 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 39
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Performance4.5 out of 5 stars 32
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Story4.5 out of 5 stars 32
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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5 out of 5 stars
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Great outline for success at anything...
- By Friend on 09-29-15
By: Bob Andelman, and others
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 47
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Performance4.5 out of 5 stars 40
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Story4.5 out of 5 stars 40
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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5 out of 5 stars
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- By: Michael Dell, James Kaplan
- Narrated by: Michael Dell
- Length: 10 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 692
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Performance4.5 out of 5 stars 589
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Story4.5 out of 5 stars 586
In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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4 out of 5 stars
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Not perfect, but worth a listen
- By James S. on 11-09-21
By: Michael Dell, and others
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The Yugo
- The Rise and Fall of the Worst Car in History
- By: Jason Vuic
- Narrated by: Erik Synnestvedt
- Length: 8 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 545
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Performance4 out of 5 stars 351
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Story4 out of 5 stars 356
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s.
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5 out of 5 stars
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Better Than The Car!
- By Chris Reich on 08-25-10
By: Jason Vuic
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 1,742
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Performance4.5 out of 5 stars 1,533
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Story4.5 out of 5 stars 1,534
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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5 out of 5 stars
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4 out of 5 stars 236
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Performance4.5 out of 5 stars 72
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Story4 out of 5 stars 70
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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