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Publisher's Summary

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2018 Robert Mckee (P)2018 Hachette Audio

Critic Reviews

"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology." (Eduardo Arteaga, AVP of digital marketing, US Bancorp)

"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it." (Brian Moody, executive editor, Autotrader)

"Storynomics should be required training for every marketer - regardless of level or industry. It is truly a special treat to learn from these masters of storytelling." (David Beebe, Emmy-winning producer, brand storyteller; former VP, Global Creative and Content Marketing & founder of Marriott Content Studio, Marriott International)

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What listeners say about Storynomics

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  • Overall
    3 out of 5 stars
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    2 out of 5 stars

It needs an abridged version.

I survived another book that should have been a blog post. Too many examples and repetitions. AND in the most important part of the book (where it tells you how to write the story and you would actually benefit from a good example) they chose an example that is not at all relatable (the movie Moneyball?!)

8 people found this helpful

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Great Book

Great resource for personal and professional business development. It accomplished the stated goal of teaching you how to write a story. The narration was awesome, and the examples provided a greater depth of understanding. This is not only a must read but it is a must re-read.

2 people found this helpful

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Interesting concepts

The first part of the book covers the details about writing a good story, the second part tells you how to apply it to marketing.
Brilliant and easy to follow.

2 people found this helpful

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Great book, but.. UPDATED

Update: Okay, so I figured it out. You have to play Robert's narration at a faster speed. I use 1.25x the speed and it keeps me engaged. I don't zone out anymore.

Old Review: Robert McKee.. legend. Book is really insightful and intuitive, except.. for his ability to read an audiobook. Something about his voice makes me tune out and not care.

I've bought several audiobooks from McKee.. same story. Great material... but something about his voice doesn't work for me.

1 person found this helpful

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Good book. Introductory

There was a good story around setting up the story. There were a few key points to highlight and share. I would have liked if it had a more structured or classroom approach. I listened to it, maybe if I read it, I would have felt the classroom affect.

1 person found this helpful

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Gamechanger for sales & ads in a post TV world

I loved this book and found it to be more ad and social media focused than I'd expected but it talks about building and maintaining brand presence in a world where people skip over the commercials. This was really a good read!

2 people found this helpful

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Behind the Advertisement Curtain

Always a pleasure to learn more from Mr. Mckee and now he's got Mr. Thomas

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Informal

Helpful insight tips on how to market your work as an author, and information on how to write commercials. I will listen to it again.

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Every Salesman and Business Rep Must Listen to this

What an incredible Listen! Robert McKee Blends real world examples with pop culture films and practical viral ad examples to make this book viable for anyone in 2019 and Beyond. I would absolutely recommend this if you are planning on releasing any kind of ad campaign in the next year centered around a product or service.

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Taking Notes

I took more notes while listening to this book then I ever have before. I am a regular listener to non-fiction and business based books, and I’ve heard a lot of bad ones. This is most certainly not one of them.

Enjoy the learning experience of this book, but keep a notepad and pen handy. You just may learn more than you are able to remember in one sitting!