You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice....
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....
Every marketer tells a story. And if they do it right, we believe them....
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....
Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.
The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
The best-selling author of Tribes and The Dip returns with his most powerful book yet....
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard....
From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives....
Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities...
Could you be getting in your way of producing great work? Have you started a project but never finished....
Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause....
Blue Ocean Shift is packed with research and examples of how leaders in diverse industries made the shift and created new markets by applying the process and tools outlined in the book....
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact....
But how do you create a big moo, an insight so astounding that people can't help but remark on it....
Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows listeners how to find their vocations and what to expect along the way....
When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
Authors Ben McConnell and Jackie Huba know how to take your company's best customers and build them into influential, loyal, and enthusiastic evangelists. The year-long research project that led to Creating Customer Evangelists outlines the framework for developing evangelism marketing strategies and programs. The ultimate goal is to create communities of influencers who drive sales or membership for your company or organization.
From their research into the best practices of some of the most forward-thinking companies with legions of evangelists who spread the word, McConnell and Huba outline and explain the six basic tenets of creating customer evangelists:
McConnell and Huba profile highly successful companies to illustrate these tenets and prove how solid customer relationships build and sustain companies through good and rocky times. These in-depth company profiles provide real-life examples of evangelism marketing at work, including the opportunities and pitfalls of specific campaigns.
The book is intended for marketing managers and directors, entrepreneurs, and customer champions inside companies large and small. It's also intended for students and professors who require case studies for their research.
Foreward by Seth Godin.
This book will resonate with you if you are an entrepreneur or in sales. It touches on why it makes sense to cultivate customer evangelism. Basically it touches on the 6 tenets of custover evangelism; which are:
1 Customer + delta
2 Building the buzz
3 Napsterizing your product knowledge
4 Leveraging on and building Comunities
5 Make bite size chunks
6 Create a cause
I liked the first 2.5 hours which talks about the above subjects in detail. the next 3 hours talks about the case studies and can be a drag at times. The last half hour sums up the book which is worth reading as well.
4 of 4 people found this review helpful
I believe this book was not only brilliantly written but excellently presented between the two authors. Not only do they make a great argument with fantastic case study. Be sure to listen to the bloopers at the end as well!!!
6 of 7 people found this review helpful
Hard to stay focused to the message that never goes deep. Really? I need my customers to like me and say nice things about me??? no kidding. While preaching against doing so, it spends most of its effort talking about faking genuine care and generating affection through forced means. Rather contradictory, but I guess its hard to write a book about how to do something that should come naturally to anyone with ethics and a clue. Honestly, if you need this book, you need a lot more first. Chances are, anyone who thought to buy it, doesn't need it. I gave it two stars instead of one, because it wasn't terrible, just not earth shattering.
5 of 6 people found this review helpful
Read this book once. Great read. One of the best book on creating buzz and loyal customers.
2 of 2 people found this review helpful
I actually stopped listening to this book 1/2 way through. It is just dishing out a lot of platitudes about being good to your customers so they will evangelize you. Unfortunately a waste of time, in my opinion.
4 of 5 people found this review helpful
I have this book on audio and then I purchased it in paperback and Seth Godin was right. I had to order it, it wasn't easy to get. Even in this digital age, this book is becoming a classic Written in 2006. I only recommend classics, books that can stand the test of time and this book does it. I use this book as a plan and the cases are fabulous. Thanks Jackie & Ben, you will always have a life long reader.
1 of 1 people found this review helpful
Nout outstanding, but a really well written book with useful insights. Worth the listen.
2 of 3 people found this review helpful
I found this book very valuable. It lead me into many other great books and authors. I plan to listen to it again soon
3 of 6 people found this review helpful
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I was really hoping for more from this book.
2 of 5 people found this review helpful
This is really old news - I think it's relevant to 2002 - doesn't even mention Facebook!
The idea is good, but this needs to be rewritten and brought up to date - feel a bit cheated with this.
Oh and they sing a horrible song about marketing managers which someone was obviously really proud of