Jackie Huba
AUTHOR

Jackie Huba

Jackie Huba is a strategic marketing executive with over two decades of experience helping companies achieve business and customer goals. She is an 11-year veteran of IBM and as a consultant, has advised companies such as Discovery, Whirlpool, and Dell. She is also the author of four best-selling books, including three on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as "a thought-provoking, well-executed look at one of the biggest music sensations of this generation" that "deconstructs Gaga's strategies and offers advice on how to Gaga-ize any business." Jackie coined the term "customer evangelism" with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the "One Percenters," a small but very influential part of one's customer base, outlined in her book Citizen Marketers: When People are the Message. Her most recent book is Fiercely You, which helps readers overcome their fears and live more confidently and has been endorsed by none other than Rupaul. Jackie is also a Forbes.com contributor, a sought after keynote and TEDx speaker, and her work has been profiled by the Wall Street Journal, the New York Times, Fortune, and Fast Company among others.

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Best Sellers

    • Creating Customer Evangelists

    • How Loyal Customers Become a Volunteer Sales Force
    • By: Ben McConnell, Jackie Huba
    • Narrated by: Ben McConnell, Jackie Huba
    • Length: 6 hrs and 6 mins
    • Unabridged
    • Overall
      4 out of 5 stars 129
    • Performance
      4 out of 5 stars 30
    • Story
      4 out of 5 stars 30

    When customers are truly thrilled about their experience with your product, they can become "evangelists"....

    • 4 out of 5 stars
    • Good Ideas for Entrepreneurs

    • By Paramjit on 11-25-08

    Regular price: $20.97

    • Citizen Marketers

    • When People Are the Message
    • By: Ben McConnell, Jackie Huba
    • Narrated by: Ben McConnell, Jackie Huba
    • Length: 6 hrs and 5 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 25
    • Performance
      4 out of 5 stars 5
    • Story
      4 out of 5 stars 5

    With a voice, a vote, and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business....

    • 4 out of 5 stars
    • Citizen Marketers Audiobook

    • By Bradley on 09-07-09

    Regular price: $20.97

    • Fiercely You

    • Be Fabulous and Confident by Thinking Like a Drag Queen
    • By: Jackie Huba, Shelly Stewart Kronbergs
    • Narrated by: Jackie Huba
    • Length: 4 hrs and 48 mins
    • Unabridged
    • Overall
      4 out of 5 stars 4
    • Performance
      4 out of 5 stars 4
    • Story
      4 out of 5 stars 4

    Drawing on her own experiences and interviews with the world's top drag queens, Huba offers five Keys to the Queendom that will help listeners ignore criticism and live life more fearlessly....

    • 3 out of 5 stars
    • interesting, of sorts

    • By Amazon Customer on 11-17-16

    Regular price: $14.95

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