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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.5 (2692 )
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    Hashem CARLSTADT, NJ, United States 11-30-16
    Hashem CARLSTADT, NJ, United States 11-30-16
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    "The best book on viral marketing"

    One of the best marketing books I have ever listened to, I recommend this book to anyone want to launch a product, service or posting a video on youtube.

    0 of 0 people found this review helpful
  •  
    Linda 11-25-16
    Linda 11-25-16
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    "Very Helpful"

    I highly recommend this book for anyone who has ideas or products they want others to know about. It's concrete enough to be really practical. I'm exited to put his ideas into action!

    0 of 0 people found this review helpful
  •  
    S. Rahman 11-24-16
    S. Rahman 11-24-16 Member Since 2016

    sulrah

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    "great book!"

    loved it. great stories to drive home points. nicely organized into an acronym.

    0 of 0 people found this review helpful
  •  
    Karla 11-20-16
    Karla 11-20-16 Member Since 2015
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    "Logical, simple and brilliant"

    The honesty of how you approach marketing your idea or product was a great analogy for creating desire for anything you wish to promote.

    0 of 0 people found this review helpful
  •  
    Blair C 11-09-16
    Blair C 11-09-16 Member Since 2015
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    "great and succinct research on virality"

    wonder why products and services become viral?

    read this book and you'll have a framework to grow your product and message.

    0 of 0 people found this review helpful
  •  
    Jesus 11-08-16
    Jesus 11-08-16 Member Since 2016
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    "VERY useful and entertaining!"

    Stories keep you interested, about 1 or 2 stories I didn't find entertaining but were still useful, got me motivated and different ideas started popping in my head! recommended!

    0 of 0 people found this review helpful
  •  
    Chris Johnson 11-06-16 Member Since 2015
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    "This is an essential resource for viral marketing"

    I will listen to this again soon, it has increased my clarity around what makes things go viral.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 11-06-16
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    "Must read for any marketer"

    The research is presented in a thorough and entertaining way. The examples are relevant and relatable. I'm looking forward to putting some of this into action. Highly recommended for any B2C marketer.

    0 of 0 people found this review helpful
  •  
    Ted 10-25-16
    Ted 10-25-16
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    "Top 3 book I ever read"

    Such a awesome book and all the knowledge and stories got me really hooked!
    Will use all the info here!

    Mast read for entrepreneurs and marketing people

    0 of 0 people found this review helpful
  •  
    David Turkington 10-06-16 Member Since 2011
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    "insightful and implementable (if that's a word)"

    Perfect mix of information and instruction. The author presents a simple structure with a good support of facts and case studies.

    0 of 0 people found this review helpful

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