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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What members say

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I must read for any business owner or marketer

This is an incredible work that focuses on data and case studies to bring to light the most important aspect of a successful marketing

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  • Jared
  • ARVADA, CO, United States
  • 06-03-17

This is an awesome book!

I recommend this for anyone who has a message to spread. This was a great listen.

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Loved it

I liked it so much, I am listening to it again. There is a lot if great info that is well taught.

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Remarkable and Insightful

the methodology and approach it suggests for creating viral products, campaigns, ideas or almost anything you can think of are useful and practical

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great book

Must read for anyone looking run a business. This book touches great topics and discussions.

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Great Read For Any Business Owner

This book is a great read for any business owner. Learn how to create relevant marketing that makes your brand memorable.

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First audible and Keith gave a good experience

Lots of amazing points and definitely a good book to read on buzz marketing! Highly recommend !

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Great book

Nice read. Good book to boost marketing. I hope following the 6 key elements will make my objectives go viral :)

  • Overall

Great book! Great for all businesses!

Great for all businesses, especially those that don't have much of a marketing budget. Good too see what is behind some marketing campaigns and what really works and what doesnt.

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phenomenal book helps make brands contagious

Having worked in real estate since 2003, it's always been an interesting task to try and make an old industry feel fresh. Listening to this book has given me a number of great ideas which I am excited to begin using in my business!