Brand Identity Breakthrough

How to Craft Your Company's Unique Story to Make Your Products Irresistible

By: Gregory V. Diehl

Narrated by: Gregory V. Diehl

Length: 6 hrs and 10 mins

Publisher's summary

*Amazon #1 Bestseller in Public Relations and #5 in Small Business*

Does your business have a story to tell? *It should!*

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.

• Learn how to build a unique selling proposition for your product.
• Learn the best methods for how to sell a product to customers, no matter what you offer.
• Overcome the sales learning curve, and sell products in both physical and online marketplaces.

©2016 Gregory Diehl (P)2016 Gregory Diehl

Critic reviews

"Entrepreneurial success books are inno short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of *Brand Identity Breakthrough*, a two-month standing Amazon bestseller." (Hazel Oscar for New York Metropolitan Magazine)

"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right." (Charles Franklin for Small Business Trends)

This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!" (Asaf Halperin, Experior Financial Group)

Loved It

Any additional comments?

This has been a useful tool to help us develop a new brand in our company. It is not a panacea to all issues with brand development. However, this book gives a fair roadmap. I would say this is great for beginner to intermediately skilled marketers.

Great One

Any additional comments?

Quick guide, great questions to help one get more clear on target, and branding. What it did most for me was a help to explain that a brand is about how we impact others. This took it to heart for me and how I would like others to be affected by my choices, behaviors, and treatment of them.

Recommended

Any additional comments?

A good book to pull ideas from. It helps to securely reinstate what I already know about the fundamentals of branding.

A Must-Have Audio Book

Any additional comments?

This book should be required for brand managers, creative directors or anyone associated with developing and maintaining a brand. It's my go-to resource for brand development.

informational but...

it was very informative but dry, Dry as in eating crackers when your sick which is good for you but you going to need some water afterwards. I did like the real life situations that was put the book, I like story telling information , maybe it was the reader just reading the book but I didn't have much feel to the book. Maybe the next one will be better.

Amazing Branding Tips

Any additional comments?

This book has helped me a lot. This is an amazing introduction into Branding and Identity design for business owners but also for marketers.

Great primer for business

What did you love best about Brand Identity Breakthrough?

This is an excellent book. I particularly like the approach that your brand is everything you do and the way you do. Too many people jump into business without thinking about it thoroughly. Diehl gives an education in the things you really need to know. Many people under-think their business on several levels. This book will help you go through the process of building - or rebuilding - your business as a well considered adventure.

Find your identity, your focus, your message

What did you love best about Brand Identity Breakthrough?

A really great book for helping you clarify who you are and what your business is really about. If you've ever struggled with explaining what your company does, or why it REALLY exists (not just another lookalike business) then this book will help you. Messaging and branding is there difference between having to drop your prices to compete on price, versus getting paid a premium to be a high-end provider because of your branding.

What did you like best about this story?

Entertaining, thorough, concrete, and something that I found a lot of value in, on a topic that I personally have struggled with.

Have you listened to any of Gregory V. Diehl’s other performances before? How does this one compare?

First one

Was this a book you wanted to listen to all in one sitting?

Yes

Lots of bread, not enough meat

Too much expository fluff before it begins to get to the helpful content. Did not engage the listener.

Grab It Now!

Any additional comments?

Pretty darn good and complete. As one who gave a career in the branding and design business, I found it accurate and expertly explained audio.