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Onward Audiobook

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Publisher's Summary

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.

©2011 Howard Schultz. (P)2011 HighBridge Company

What the Critics Say

"This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." (Publishers Weekly)

What Members Say

Average Customer Rating

4.2 (1121 )
5 star
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4.2 (906 )
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4.3 (908 )
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Performance
Sort by:
  •  
    Tom Thompson 11-10-16 Member Since 2016
    ratings
    REVIEWS
    11
    4
    Overall
    Performance
    Story
    "Some nuggets, but dry"

    There are always useful nuggets in these books for an entrepreneur, but this one required some will power for me to finish it.

    0 of 0 people found this review helpful
  •  
    Aram Rubinson 11-08-16 Member Since 2017
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    5
    1
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    Story
    "Robotic narration"
    This book wasn’t for you, but who do you think might enjoy it more?

    a robot


    Would you recommend Onward to your friends? Why or why not?

    no


    Would you be willing to try another one of Stephen Bowlby’s performances?

    no


    What reaction did this book spark in you? Anger, sadness, disappointment?

    disappointment


    Any additional comments?

    howard schultz is very promotional. it didnt match the monotone delivery of the narration

    0 of 0 people found this review helpful
  •  
    Alex Lawrence 11-08-16
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    4
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    Story
    "fightback too long"

    The narrative is very passionate, but too long . talks about the bonding and relationships.

    0 of 0 people found this review helpful
  •  
    Joey D. 10-13-16
    Joey D. 10-13-16 Member Since 2015
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    15
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    Story
    "Great Book!"

    After listening to this, I have found a new respect and admiration for Starbucks! This is a place that anyone should be proud to work for. Howard is a very inspiring leader.

    0 of 0 people found this review helpful
  •  
    JOSEPH 10-11-16
    JOSEPH 10-11-16 Member Since 2017
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    "Such a feel good story!"

    What a neat look at the back story of one of Starbucks most tumultuous times. You really have no idea how difficult it is to keep the same soul that you originally started out with when you keep expanding. A wonderful story showing how important the PEOPLE are and how impactful it can be when you put them first! Wonderful to listen to!

    0 of 0 people found this review helpful
  •  
    Cherie Maryland 09-27-16
    Cherie Maryland 09-27-16 Member Since 2016
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    2
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    Story
    "great story of determination and tenacity."

    Great book. Great stories of determination and faith in his dream. I will use this book as a guide and reminder to stay the course during the hard times

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07-08-16 Member Since 2017
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    "excellent book"

    very thorough story of how to pick your company up from a diluted culture overridden by the obsession of volume and numbers. gets to the roots of what's most important...the people, the processes, and the desire to create the best experience for their customers...every time.

    0 of 0 people found this review helpful
  •  
    Mo Town 06-16-16
    Mo Town 06-16-16 Member Since 2011
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    "It was ok"

    I liked the story but it was a little too much like a commercial for me.

    0 of 0 people found this review helpful
  •  
    Dustin 05-22-16
    Dustin 05-22-16
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    "amazing. incredible transformation of the coffee ."

    truly amazing. incredible transformation of the coffee company we all love. this is a great story with a wonderful narration.

    0 of 0 people found this review helpful
  •  
    derek gardiner 05-10-16 Member Since 2017
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    4
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    "slow"

    Really nice story for coffee lovers but really slow and long winded - almost as if Howard want drinking coffee when he wrote it

    0 of 0 people found this review helpful

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