Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time

By: Howard Schultz, Dori Jones Yang

Narrated by: Eric Conger

Length: 2 hrs and 55 mins

Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

wish it wasn't

abridged. I would have much preferred the full book.

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

Inspiring

Read this book and get ready to feel inspired and motivated to be passionate about your work. Harness that motivation and improve your quality of life.

Good story

I enjoyed the story and it’s message. However the narrator was hard to get used too. I wish the author would have narrated the book.

Wow

Started it last night and finished it this morning. Short easy read but quality the whole time. Learned a ton and would recommend to anyone.

Short and Outdated

I was required to read this text for a college course but I do not understand why since the book itself is outdated and too short for my money.

Meh

I feel like I just paid to listen to a four and a half hour Starbucks commercial.

Very inspirational

That guy was/is unstoppable on the way to success. If you run or want to run business, this book will inspire you that's for sure.

Book report

I choose this book, because it was short. Turns out, I loved it. Got me.

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

Reader

This is a great story but it’s not the full book!! It’s only 2 hours, be careful before you pay for it.

Great start, would love to read full version

A great start told through the stories of Starbucks. Last chapter or two come across as a bit cheesy

Acceptable

Good title however did not tick many boxes for me in terms of learning new innovations or ideas. It’s a straight forward success story of Starbucks basically.

Interesting read

I will definitely recommend this book. Enjoyed it very much, it felt too short. I wanted more more and more

Doing business the human way!

Great piece! Brings out the hidden entrepreneur and human in us all. It’s possible to do both and still make profit!

interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

Definately worth a listen.

I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.