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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What members say

Average Customer Ratings

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  • Overall
    3 out of 5 stars
  • Melissa
  • Fremont, United States Minor Outlying Islands
  • 12-27-08

wish it wasn't

abridged. I would have much preferred the full book.

8 of 8 people found this review helpful

  • Overall
    5 out of 5 stars
  • Mark
  • Ridgecrest, CA, USA
  • 08-22-07

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 of 9 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

1 of 1 people found this review helpful

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    5 out of 5 stars
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a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 of 1 people found this review helpful

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    4 out of 5 stars
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  • BK
  • 06-09-15

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 of 1 people found this review helpful

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    5 out of 5 stars
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Great Read!

Great book about finding passion and persevering with whatever it takes. It’s encouraging to my entrepreneurial spirit.
Lot to learn for the stories of those who have succeeded.

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    5 out of 5 stars
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    5 out of 5 stars

Much more than coffee

Wow. Reading this book makes me only ever want to have Starbucks coffee. Not because it’s high quality, but because of the foundational principals of the company and how they were formed, created, grew, growing and operate today. Absolutely phenomenal. I think every Starbucks drinker, employee and skeptic should read this book

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Why is it abridged?

I would have rather had the full book. This version skips many interesting stories and events that occurred during the beginning stages of Starbucks.

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Great motivation book recommend it to any person.

great motivational book I recommend it to any person in any field. it's a very inspirational story

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Amazing book!

This is an amazing book specially if you are at the stage of scaling your non-tech Business.

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  • Overall
    2 out of 5 stars
  • Clarke
  • 06-26-10

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

3 of 3 people found this review helpful

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    5 out of 5 stars
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  • Matthew
  • 12-28-16

interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

  • Overall
    4 out of 5 stars
  • MR
  • 04-13-13

Definately worth a listen.

I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

  • Overall
    5 out of 5 stars
  • Adam
  • 01-18-12

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.

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  • Bethany
  • 05-30-15

Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

0 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • James
  • 08-08-09

Brill you should read this

o yes

0 of 1 people found this review helpful

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  • jon
  • 04-28-18

This was a great read of an inspiring journey.

This book was highly engaging and if nothing more left me with a desire to drink coffee. A true story of persistence and staying true to your principles, as well as a good intro to the coffee industry.