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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

Average Customer Ratings
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  • Overall
    3 out of 5 stars

wish it wasn't

abridged. I would have much preferred the full book.

10 people found this helpful

  • Overall
    5 out of 5 stars

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 people found this helpful

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Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

2 people found this helpful

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Inspiring

Read this book and get ready to feel inspired and motivated to be passionate about your work. Harness that motivation and improve your quality of life.

1 person found this helpful

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a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 person found this helpful

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  • BK
  • 06-09-15

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 person found this helpful

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    2 out of 5 stars

Sales pitch to work at Starbucks?

Felt like I was being pitched to work at Starbucks.

Like, anyone who applies to work at a Starbucks job fair gets an autographed copy of this book.

This book is weak in telling the story of a company and it’s founder, especially compared to “Snowball” (about Warren Buffett) and “Shoe Dog” (Phil Knight / Nike).

This entirely book glosses over the hard times and controversies. Shoe Dog barely mentions sweat shops but at least reveals the immense struggle Phil faced, nearly going bankrupt a few times.

Pour Your Heart into It: weak.

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Good story

I enjoyed the story and it’s message. However the narrator was hard to get used too. I wish the author would have narrated the book.

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kind of worth the listen.

8/10 because I love coffee, origin stories and marketing. I wasn't a fan of the narrator, his voice just came off like he was trying to sell me something idk like a car salesman. Decent for an older book and that was how I was able to look past the narrator and some of the cheesy lines in the book. Biggest take away is that Pete's Coffee started and owned Starbucks before Howard Schultz made it into the franchise we all know. Pete's if still around in CA.

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Loved this book

This book is so fun to listen to I finished it in less then 2 days. It kept things short and simple. It didn't repeat itself. Highly recommend!

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  • Overall
    2 out of 5 stars
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  • Clarke
  • 06-26-10

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

6 people found this helpful

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  • Anonymous User
  • 05-28-21

Acceptable

Good title however did not tick many boxes for me in terms of learning new innovations or ideas. It’s a straight forward success story of Starbucks basically.

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  • J LAWAL
  • 04-09-21

Interesting read

I will definitely recommend this book. Enjoyed it very much, it felt too short. I wanted more more and more

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    5 out of 5 stars
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  • Amazon Customer
  • 03-02-21

Doing business the human way!

Great piece! Brings out the hidden entrepreneur and human in us all. It’s possible to do both and still make profit!

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    2 out of 5 stars
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  • Eli
  • 04-11-20

Reader

This is a great story but it’s not the full book!! It’s only 2 hours, be careful before you pay for it.

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    4 out of 5 stars
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  • Anonymous User
  • 04-09-20

Great start, would love to read full version

A great start told through the stories of Starbucks. Last chapter or two come across as a bit cheesy

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  • Matthew
  • 12-28-16

interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

  • Overall
    4 out of 5 stars
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  • N. Matheson
  • 04-13-13

Definately worth a listen.

I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

  • Overall
    5 out of 5 stars
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  • Adam
  • 01-18-12

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.

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    5 out of 5 stars
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  • Bethany
  • 05-30-15

Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

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  • Anonymous User
  • 04-29-21

Inspired

I loved the story and enthusiasm of the journey of creating a billion dollar cafe empire .. truly inspiring leaderships

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  • Anonymous User
  • 12-03-19

Insightful

Interesting to hear the history of such a large organisation and challenges of staying true to their values

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  • jon
  • 04-28-18

This was a great read of an inspiring journey.

This book was highly engaging and if nothing more left me with a desire to drink coffee. A true story of persistence and staying true to your principles, as well as a good intro to the coffee industry.