Marketing

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

The sales profession is in the midst of a perfect storm....

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers...

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

Amy Porterfield, host of the top-rated podcast Online Marketing Made Easy and a 9-to-5 escapee who built an 8-figure online business on her terms, reveals how you can have more time, flexibility, recognition, income, and impact....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Though created by a handful of mavericks, the fast food industry has...

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs....

Amazon FBA was launched in 2006, so it is far from the newest selling platform, but it has shaped the path for other platforms of its kind, and it should be considered as the best service possible. But why would you want to get involved with Amazon FBA? Listen to find out more....

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

Are you a small business owner? How much has changed since you started your business? If you were recently a business owner, what tactics have you employed when marketing your products or services? Digital marketing is a necessity in today’s fast-paced internet-driven world. Learn how to market your small business from C.L. Adams, entrepreneur, and owner of one of the most successful digital marketing agencies. What is Digital Marketing? Digital marketing, also known as online marketing, uses the internet for marketing your business. This includes email, social media, websites, etc. If ...

Whether you're a marketer, entrepreneur, or business leader, this book unveils the secrets behind using storytelling as a strategic business asset. Dive into the art and science of narrative, and learn how to leverage its emotional resonance to drive audience engagement, foster brand loyalty, and achieve remarkable results. From structuring impactful stories to leveraging storytelling in various marketing channels, Maria will provide you with actionable techniques and proven strategies that will make your brand stand out from the crowd.

In Network Marketing Business, Crystal Tummala covers a remarkable step-by-step technique. If you follow this method-you can create excitement, confidence, and build momentum to grow your direct sales and network marketing business. You can enjoy limitless success.

As a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results. Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling.

Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.

ATTENTION STUDENTS: If you need to write a paper on social media in organizations, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book discusses social media in organizations. It breaks down social media into categories, defines its advantages and disadvantages, suggests methods for improving it, and discusses its future. The text is informational and educational, and it is written for easy reader understanding at any level. If you are interested in learning about social media in organizations through simple explanation, then this book is ...

Elevate your brand with our cutting-edge Brand Process – the ultimate solution to the common challenge that business leaders face when it comes to effectively communicating their business narratives. Our revolutionary approach doesn't just give you a competitive edge; it unveils the key to helping your customers not only understand but passionately embrace the powerful benefits of your products, ideas, or services. Building a Brand achieves this by equipping you with the tools to master the seven universal narrative elements that resonate with all humans.

Do you want to build a personal brand that stands out for all the right reasons? Have you ever wanted to stand up and show the world who you are, but just don't know where to start? For the first time outside of her workshops, Kelly Lundberg, bestselling author, TEDx speaker and multi-award-winning entrepreneur, is sharing the entirety of her unique system for elevating your personal brand and seizing all the exciting new opportunities that come with owning your space.

The integration of Artificial Intelligence (AI) into marketing has revolutionized the way organizations, big and small, approach their marketing strategies. This audiobook explores the intersection of AI and human creativity to automate mundane tasks, elevate marketing campaigns, and accelerate growth, providing a competitive edge in the digital era.

Mary Ann O'Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey, has been called The Mother of Modern Marketing. Now she's sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.

Are you frustrated with your agency's plateauing growth, even after trying multiple marketing strategies? Have you ever wondered if narrowing your agency's focus to a specific vertical could lead to faster growth, better retention, and a more streamlined business model? Anyone, Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides listeners through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

Marketing through social media has evolved into a very effective strategy for companies of all sizes. Businesses are turning to social media in greater numbers than ever before in order to spread awareness of their brands, goods, and services. Social media marketing is increasingly becoming the go-to method for interacting with target audiences and creating profitable companies. This is true for both major organizations and intelligent entrepreneurs who run their own businesses. Social media marketing has the potential to help companies reach a wider range of consumers, create connections ...

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves? The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.

Coleman delivers communication in a way you’ve never experienced before! He gives you the answers to all your question and more – examples that will blow your mind – straight up and to the point. With a little humor thrown in for effect. Tapping into his more than 30 years of experience in radio and advertising, Michael reveals the truth – what works and what doesn’t. His focus on the customer and how to make your branding, marketing, and sales always serve that customer is what makes this guidebook the ONLY book you need to skyrocket your business this year.