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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
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Publisher's summary
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this five-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
- The three stages of customer relationships
- How to create and implement the one marketing plan you will never regret
- How to develop a sales funnel that attracts the right customers to your business
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness
- The keys to wireframing a website that commands attention and generates conversions
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Critic reviews
"'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website." (Amy Schutte, owner of Hudson and Co LLC)
"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." (Ian Stewart, owner/creative director of Root Source Digital)
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- By: Carrie Wilkerson
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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Inbound Selling
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- By: Brian Signorelli
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
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Good in a Room
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
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- Length: 5 hrs and 46 mins
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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Highly recommended, but could use an update.
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Review from a marketing pro
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Slow Down Bro!!!
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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Articulation should be considered when choosing a narrator
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Hacking Growth
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Tough one
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Scary Close
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A New York Times best seller, Scary Close is Donald Miller at his best. From the author of Blue Like Jazz comes a story about finding the keys to a healthy relationship and discovering they are also the keys to a healthy family, a healthy career, and a healthy mind. And it all feels like a conversation with the best kind of friend: smart, funny, true, important.
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Outstanding book frustrating recording
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One Million Followers, Updated Edition
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By AnthonyB on 04-14-21
By: Brendan Kane
What listeners say about Marketing Made Simple
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- C.C
- 12-14-20
STORYBRAND
This whole book is about Donald promoting his brand - STORYBRAND, if you would like to pay for ads... This book is for you.
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20 people found this helpful
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- Alexa S.
- 04-22-20
Loved this book
I’m a huge fan of Donald Miller / Storybrand and this book did not disappoint. I’ve read Storybrand multiple times, did the Business Made Simple online course, and listened to all of the Storybrand podcasts and was unsure if this book would really have anything new to say but it was once again filled with valuable information that can be implemented easily (well depends on your skill level). These books and courses have literally changed my life as a web designer and SEO specialist. THANK YOU, DONALD AND THE STORYBRAND TEAM!!! 💕
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10 people found this helpful
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- corey edgar
- 07-07-20
To be or not to be the hero ?
Listening to this masterpiece of information “Marketing Made Simple”, I’ve realized I am not Frodo in the story. I am Gandalf the grey, helping Frodo save middle earth.
After a few days of reading, or should I saying listening, I have come to love marketing. I recently listened to the story brand audible, and it has skyrocketed my ideas for my screenplay as well.
Thank you Donald Miller, and J.J Peterson.
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8 people found this helpful
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- Kishore Mirpuri
- 04-01-20
Don didn't disappoint!
Have been a fan of Don Miller for some time now through his podcasts, then the book Story Brand and his daily Business made simple videos. There wasn't a lot I could learn then what I had already through the above mentioned sources. However this was a good source on audio to get polished and reminded on his fundamentals. Follow Don Miller if you are running a business, small or a big one. Best Source to be always educated
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8 people found this helpful
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- Rush Tech Support
- 11-27-20
Actually Works!
I've spent so much money on marketing & gotten nowhere over 6 years of hiring "experts", then used their framework verbatim and have a few qualified leads opting in to my funnel every day. I'm a big fan of Story brand and this takes that to another level. As they mention multiple times you should be successful IF you put action behind it. Takes a lot of time, but it's almost become a given that we generate leads from our website now, which NEVER happened before. I went from ~1 lead per quarter to ~2-4/day by following the PDF.
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7 people found this helpful
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- Lee Edwards
- 02-02-22
Marketing Made Simplistic
Problems:
* 1st 4 chapters were mostly a waste of time: they had basically 2 points: 1) you need to execute on the plan to benefit, and 2) OUR APPROACH IS AMAZING AND GUARANTEED TO WORK AND IT'S AMAZING. I kept waiting for the book to start...and then, when it did, he said Don't think about what You want to say. Think about what your Customer needs! Would be a better book if he followed his own advice and made every chapter focused on giving away useful info, not on self-promotion.
* The sub-title says this book is "for any business," but clearly it's only for the fraction of businesses that are 1) centered on a website and 2) a good fit for email campaigns, which most of his suggestions center on. To some extent it also assumes that you'll be okay with being a bit sleazy and manipulative, e.g., insulting your potential customer if they close your pop-up ad. Yuck. If all those fit you, skip the first 4 or 5 chapters and dig in.
Benefits, for me anyway:
* Know that when people first open your web site, they skim quickly, so show them what they need to see--FAST. (He actually said scan, which means the opposite, but clearly he meant skim). It's a small point, but important.
* Some other tidbits about making websites customer-friendly.
I've read several books on marketing and SEO. This wasn't a complete waste of time--so 2 stars rather than 1--but it was the worst of the ones I've read.
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6 people found this helpful
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- Yew
- 09-28-20
Boring narration
Voice sleepy . Context nothing new . Waste of money and time for me
It’s a sleeper
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4 people found this helpful
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- F. Mandujano
- 08-02-20
Love it from beginning to end
Not just an audio book but a business success manual, so much practical advice you won’t regret it.
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4 people found this helpful
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- N-Wright
- 03-29-20
All Solid Content! No filler. Loved it!
I really enjoyed Building a StoryBrand, and I enjoyed this book just as much. This book gives the foundations of what all your businesses marketing should be aimed at, what language you should use and how to frame it. It doesn’t give advanced copywriting techniques nor does it tell you exactly what to say but it DOES put you on the exact path you should be on. They follow their own advice and give you simple concise instructions to follow with clear language. I love these authors, their podcast, and I even bought their Business Made Simple University which goes into even more detail.
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4 people found this helpful
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- Kellum Lewis
- 09-13-22
Simple, clear, effective marketing guide
As a small business owner (psychotherapist), I’m wary of marketing gurus but need guidance in how to get my message and services out to potential clients. I found Marketing Made Simple clear, inspiring, and do-able. I’ve already begun developing my marketing message and sales funnel and look forward to completing it within the next few weeks and putting it into action. Miller inspires confidence through competence, not hype. I can’t recommend this book highly enough for business owners like myself who’ve been confusing “marketing” with “branding” for too many years. Once I get my marketing plan in place, I’ll see if there’s a way to edit this recommendation and update readers with my results.
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3 people found this helpful