Marketing

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Though created by a handful of mavericks, the fast food industry has...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

The sales profession is in the midst of a perfect storm....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

The New York Times best-selling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

There are laws of nature, so why shouldn’t there be laws of marketing....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Here is the best-selling guide that created a new game plan for marketing in high-tech industries....

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the...

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.

ATTENTION STUDENTS: If you need to write a paper on social media in organizations, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book discusses social media in organizations. It breaks down social media into categories, defines its advantages and disadvantages, suggests methods for improving it, and discusses its future. The text is informational and educational, and it is written for easy reader understanding at any level. If you are interested in learning about social media in organizations through simple explanation, then this book is ...

Elevate your brand with our cutting-edge Brand Process – the ultimate solution to the common challenge that business leaders face when it comes to effectively communicating their business narratives. Our revolutionary approach doesn't just give you a competitive edge; it unveils the key to helping your customers not only understand but passionately embrace the powerful benefits of your products, ideas, or services. Building a Brand achieves this by equipping you with the tools to master the seven universal narrative elements that resonate with all humans.

Do you want to build a personal brand that stands out for all the right reasons? Have you ever wanted to stand up and show the world who you are, but just don't know where to start? For the first time outside of her workshops, Kelly Lundberg, bestselling author, TEDx speaker and multi-award-winning entrepreneur, is sharing the entirety of her unique system for elevating your personal brand and seizing all the exciting new opportunities that come with owning your space.

NEW Edition 2024. How to promote your practice -- for all healthcare providers who want to build their practices with a well-paying clientele: Physicians, Nurses, Chiropractors, Physical Therapists, Massage Therapists, Dentists, Orthodontists, Nutritionists, Cosmetic Surgeons, Alternative and Holistic Health Practitioners, etc. This is the most valuable and relevant piece of information available for healthcare providers on how to get new, well-paying, cash-paying patients. You will gain valuable practice growth information by reading this book and making immediate use of the ideas. All of ...

Mary Ann O'Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey, has been called The Mother of Modern Marketing. Now she's sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves? The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.

Are you frustrated with your agency's plateauing growth, even after trying multiple marketing strategies? Have you ever wondered if narrowing your agency's focus to a specific vertical could lead to faster growth, better retention, and a more streamlined business model? Anyone, Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides listeners through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

Marketing through social media has evolved into a very effective strategy for companies of all sizes. Businesses are turning to social media in greater numbers than ever before in order to spread awareness of their brands, goods, and services. Social media marketing is increasingly becoming the go-to method for interacting with target audiences and creating profitable companies. This is true for both major organizations and intelligent entrepreneurs who run their own businesses. Social media marketing has the potential to help companies reach a wider range of consumers, create connections ...

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Looking to raise funds for your charity organization? Organizing a bingo night is an incredibly fun and effective way to do just that. But where do you start? From selecting the right venue to managing finances and donations, there are countless details to consider. If the thought of planning a charity bingo night sounds overwhelming, don't worry – The Ultimate Guide to Organizing a Successful Charity Bingo Night has got you covered. In this comprehensive eBook, you'll find everything you need to know to plan and execute a bingo night that people will be talking about for years to come. ...

Introducing The AliExpress Arbitrage Playbook, your ultimate guide to dominating the AliExpress Marketplace and creating a profitable online store! This comprehensive eBook is jam-packed with top strategies, expert tips, and insider secrets to help you start and grow a successful AliExpress arbitrage business. Chapter by chapter, we'll walk you through the critical steps of setting up your online store and using AliExpress to your advantage. You'll discover how to find niche markets, conduct product research, filter suppliers, and negotiate deals like a pro. With our guidance, you'll be on ...

Introducing "The Future of Quality Control" - a groundbreaking eBook that delves into the ever-expanding world of sustainability within the realms of business and industry! Are you an entrepreneur striving to make your mark in today's competitive market, or a forward-thinking manager committed to making a difference in the world of quality control? If the answer is a resounding "Yes!", then this transformative eBook is just what you need to redefine and reshape your understanding of sustainable practices and quality control. The Future of Quality Control offers an insightful journey through...

Are you ready to turn your passion for creating into a profitable online business? Look no further than The Ultimate Guide to Etsy Business! This comprehensive guide will take you from beginner to pro in the world of Etsy sales, covering everything you need to know to set up, market and grow a successful shop. First, we’ll start off with an introduction to Etsy – what it is, and why it matters for creative small business owners like you. From there, we’ll delve into the nitty-gritty of navigating the Etsy marketplace as a beginner, including tips on how to set up your shop, choose the...