Marketing

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

There are laws of nature, so why shouldn’t there be laws of marketing....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

Stop "just getting by"... Master the 80/20 rule and make more money without more work....

The sales profession is in the midst of a perfect storm....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Here is the best-selling guide that created a new game plan for marketing in high-tech industries....

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

You have the right to restore a culture of the can-do spirit. People are destroyed for lack of knowledge. For less than the cost of one movie you can get the knowledge you need to start living your Non Profit business dreams! Don't wait. You'll wait your life away...

You have the passion to serve, but turning that into a flourishing business takes more than just a love for what you do. Maybe you’ve already secured your holistic certification, registered your LLC, and attracted a few clients. But despite your best efforts, your business isn’t generating the steady income you need. Like many holistic practitioners, you might have assumed that dedication to your practice would naturally lead to financial success. The reality is, passion alone won’t fill your calendar with paying clients. Butts in Seats 2: Turn Your Holistic Side Hustle into a ...

Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business Are you ready to take your affiliate marketing business to the next level? "Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business" is your ultimate guide to growing your affiliate ventures from modest profits to massive success. Packed with actionable insights and proven techniques, this book will show you how to: - Leverage advanced marketing strategies to multiply your commissions. - Build and nurture a network of high-performing affiliates. - Automate your processes for maximum ...

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

What if the secret to your brand’s success lies in the most timeless and enchanting language of all—love? In Love Lessons in Marketing, you’re invited to step into a world where the magic of romance can transform your brand’s journey, forging deeper, more meaningful connections with your customers. From the sizzling tension of "Enemies to Lovers" to the destined pull of "Fated Mates," this book serves as your guide to harnessing the emotional power of romance and infusing it into your marketing strategies. Whether you’re an entrepreneur, a seasoned marketer, or a brand strategist,...

現在第4次ブーム到来中！コロナ禍でも市場は610億円（2022年）に拡大！各方面から大注目のガチャガチャ（カプセルトイ）ビジネス初の解説書。著者が「マツコの知らない世界」に出演！

Branding経営の本質は、人的投資×管理職育成×社内外広報戦略の方程式にアリ！最近、中堅・中小企業の経営者からは、次のような声が聞こえてくる。

■アイデア出しが苦手！ そんな人にこそ読んでほしい 今日から使える15の公式。 本書は誰よりも速くアイデアを生むための本です。

Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.

Against The Grain is full of principles and ideas that you can apply to improve your business and your life. Taken from 15 years of running and exiting multiple businesses, this book gives stories, experiences and real world advice on how to take action on achieving your dreams, how to build a business, and how to create the life you've always wanted. If you listen to this book, you'll get some tools and lessons I learned the hard way through life and business, and hopefully there will be a few gems in here that you can take and apply to your life or your business moving forward.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

In the seductive world of business, standing out is not just an advantage; it’s a necessity. "The Best Know, Beat the Best" is your essential guide to dominating the market by mastering the fundamentals of marketing, branding, sales & systems. Written for entrepreneurs and business owners, this book lays down the groundwork for creating not just a thriving business, but a powerhouse brand that resonates with customers and leads to financial freedom and mastery over your time.

Hopper shares 50 lessons to help you overcome your mental blocks, find your work-life balance, and achieve the career of your dreams. No matter where you are on your freelance journey, the five sections on getting started, pitching, doing the work, caring for clients, and finding work-life balance have something for everyone. With short chapters and practical advice, What Gives You the Right to Freelance? is sure to help creative folks make more money and love their work.

Are you ready to turn your social media presence into a profitable empire? The digital landscape is evolving faster than ever. If you're not ahead of the curve, you're falling behind. Social Media Marketing in 2024 is your ultimate guide to dominating Facebook, Instagram, and TikTok.

The future of affiliate marketing is bright, with endless opportunities for those willing to put in the effort and stay ahead of the curve. By focusing on the needs of your audience and continuously refining your strategies, you can achieve long-term success and enjoy the financial rewards that affiliate marketing has to offer.

In today’s fast-paced market, businesses must innovate to stay competitive, but many struggle to find opportunities for growth. Behzad Mahdavi’s book, Mastering Commercial Innovation, addresses this challenge through the engaging story of Kevin, a consultant dedicated to boosting the profitability of struggling companies worldwide. Kevin works with clients from various industries to improve their innovation culture and financial performance, offering insights into commercial innovation in an accessible way.

Bereit für den Wandel? "Nimm deine Zukunft selbst in die Hand“ ist mehr als nur ein Buch – es ist dein Startschuss in die Welt des Unternehmertums, das dein Leben und das der Menschen um dich herum bereichern wird. Du musst nicht großartig sein, um zu starten. Du musst aber starten, um großartig zu werden!

Regarding search engine optimization (SEO), Google is the first name that comes to mind. However, with the rise of alternative search engines like Bing, DuckDuckGo, and newer platforms like Presearch and Mojeek, a growing opportunity is being overlooked. These search engines offer untapped potential for driving organic traffic, reaching new audiences, and diversifying your SEO strategy. Are you ready to go beyond Google and expand your visibility?

Discover the Realities of Affiliate Marketing and Learn How to Turn Challenges into Profitable Ventures! Affiliate marketing offers a world of opportunities, but it's not without its challenges. In "Affiliate Marketing Hustles," join Opsy Bee as he navigates the exhilarating yet complex world of affiliate marketing. Through his journey, you'll explore the highs and lows, the triumphs and errors, and gain invaluable insights into building a successful affiliate marketing business.

Unlock the secrets to building a thriving, six-figure business with your book! Whether you're a seasoned author or just starting out, this comprehensive guide will walk you through every step of transforming your passion for writing into a profitable and sustainable business.

You can use AI tools to help create posts for your social media platforms. AI can assist with content creation, scheduling, analytics, and more. Here are some AI tools and how they can help you manage and grow your social media presence: Using AI tools can significantly streamline your social media management, allowing you to focus more on strategy and engagement.

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

This book offers a comprehensive and practical insight into how companies can stand out in highly competitive markets through market segmentation and message personalization.