Showing titles in Business & Careers

For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.

Although it sometimes seems as if we're merely walking the same path as thousands of people before us, everyone walks it their own unique way. Every person we meet, thing we touch, and situation we encounter bears the mark of our distinctive individual selves. This life-affirming guide is for people who are struggling with their direction in the face of constant changes in the family, society, and workplace. The author offers provocative insights and practical advice to help seekers evaluate who they are, what they're doing, and where they'd like to go.

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business.

Looking for a practical guide to the fulfillment of your dreams? Based on natural laws which govern all of creation, this audio shatters the myth that success is the result of hard work, exacting plans, or driving ambition. In The Seven Spiritual Laws of Success, Deepak Chopra distills the essence of his teachings into 7 simple, yet powerful principles that can easily be applied to create success in all areas of your life.

Are the little things in life driving you crazy? Isn't it time you put these small annoyances into perspective once and for all? This #1 New York Times best seller offers suggestions for daily changes that can add up to a more relaxed, stress-free you. Richard Carlson reveals ways to calm down, live in the present moment, let others have the glory at times, lower your tolerance to stress, trust your intuitions, and ultimately live each day as if it might be your last.

Use the power of your imagination to help create what you want in life! This best selling guide will teach you simple and practical techniques for changing negative habit patterns, improving your self-esteem, reaching career goals, developing your creativity, and much more. Techniques include deep relaxation, asking for guidance, and visualizing goals. Create an inner sanctuary and open up the natural centers of your body - and use your mental imagery to achieve positive changes in your life.

The Re-Enchantment of Everyday Life opens up the care of the soul and the search for intimate life to the ordinary world in which we live every day. Millions of listeners who found comfort and substance in Moore's previous bestsellers will discover in this new audiobook ways to restore the heart and soul of work, home, and creative endeavors through a radical, fresh return to ancient ways of living the soulful life.

Every manager learns from the same source: Dogbert's Top Secret Management Handbook. This valuable management handbook teaches new managers how to transform themselves from bitter and bewildered "little people" into fully functioning, paradigm-spewing management zombies.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

The nonprofit sector of our society is growing rapidly, creating a major need for guidelines and expert advice on how to manage these organizations effectively. Management guru Peter F. Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, people development, decision-making, and much more. Included are interviews with nine experts that address key issues in the booming nonprofit sector.

This best-selling guide sends a simple but profound message: Avoid the trap of negative thinking, and master the art of self-actualization. Self-actualization is the ability to cut through the psychological limitations you place on yourself, break free of the past, and eliminate guilt in order to become who and what you really can be. Dr. Wayne W. Dyer has achieved greatness both in his field and in his personal life, and now he shares his methods for achieving everything he ever wanted.

In business, many people follow the golden rule. But treating people the way we'd like to be treated can turn off clients or colleagues with different needs, wants, and hopes. The Platinum Rule shows you how to do unto others as they'd like done unto them. You'll discover the four basic business personalities and how to handle them in ways that put them at ease - the key to stronger career prospects, higher productivity, improved customer relations, and fewer conflicts.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

Written and read by the man whose resumé boasts "Inventor of the World Wide Web," Weaving the Web is the not-to-be-missed story of how the Internet came to be and where its creator thinks it's going.

In today's fiercely competitive business world, the way you speak can be as important as the way you dress. Get an extra edge to advance your career with this step-by-step program, which builds on the natural qualities of your voice. Learn to add variety to your delivery, lose an accent, or overcome such common speaking problems as nasality or hoarseness. With his unique vocal workout approach, professional voice trainer Jeffrey Jacobi will help you to speak with strength and power - even over long periods of time.

Gates' Business @ the Speed of Thought is one of audible.com's most popular programs. This is one investment that will pay consistent dividends. Download it for your commute.

What does it require to run a company at 30,000 feet? Listen and learn with How to Think Like a CEO. Whether you are preparing for the top position or would like a view from its perspective, this is one valuable download.

If you never have enough time, this material is for you. Most people suffer from "time famine" - there's more to be done than there is time to do it. Making list after list with no end in sight, your only accomplishment is frustration. The motivational speaker and creator of the highly successful Franklin System, Hyrum W. Smith, shows you how to organize your time and how to organize your life. By applying The 10 Natural Laws, you will increase productivity and you will increase inner peace. As a result, every aspect of your life will manifest greater satisfaction.