Showing results by narrator "Al Ries"

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    • Focus

    • The Future of Your Company Depends on It
    • By: Al Ries
    • Narrated by: Al Ries
    • Length: 3 hrs
    • Abridged
    • Overall
      4 out of 5 stars 71
    • Performance
      4 out of 5 stars 43
    • Story
      4 out of 5 stars 43

    If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

    • 1 out of 5 stars
    • Really the economic history of IBM...

    • By avoidthelloyd on 08-01-17
    • The Future of Your Company Depends on It
    • By: Al Ries
    • Narrated by: Al Ries
    • Length: 3 hrs
    • Release date: 12-16-99
    • 4 out of 5 stars 71 ratings

    Regular price: $12.54

    • The 22 Immutable Laws of Marketing

    • By: Al Ries, Jack Trout
    • Narrated by: Al Ries, Jack Trout
    • Length: 1 hr and 29 mins
    • Abridged
    • Overall
      4 out of 5 stars 310
    • Performance
      4.5 out of 5 stars 170
    • Story
      4.5 out of 5 stars 165

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    • 5 out of 5 stars
    • Outstanding book

    • By Z on 08-23-05

    Regular price: $7.97

    • The 22 Immutable Laws of Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 1 hr and 35 mins
    • Abridged
    • Overall
      4 out of 5 stars 139
    • Performance
      4 out of 5 stars 73
    • Story
      4 out of 5 stars 71

    Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

    • 2 out of 5 stars
    • Difficult to listen to

    • By creative_seattle on 10-06-10

    Regular price: $7.97

    • The 11 Immutable Laws of Internet Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 3 hrs and 7 mins
    • Abridged
    • Overall
      3 out of 5 stars 39
    • Performance
      4 out of 5 stars 13
    • Story
      3.5 out of 5 stars 13

    The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

    • 2 out of 5 stars
    • Dated????

    • By Joe on 12-11-05

    Regular price: $12.54