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The Platinum Rule  By  cover art

The Platinum Rule

By: Tony Alessandra Ph.D., Michael J. O'Connor Ph.D.
Narrated by: Tony Alessandra, Carrie Gordon, Jude Prest
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Publisher's summary

In business, many people follow the golden rule. But treating people the way we'd like to be treated can turn off clients or colleagues with different needs, wants, and hopes.

The Platinum Rule shows you how to do unto others as they'd like done unto them. You'll discover the four basic business personalities and how to handle them in ways that put them at ease - the key to stronger career prospects, higher productivity, improved customer relations, and fewer conflicts. Those who use The Platinum Rule see people differently, understand them better, and deal with them in ways that turn every encounter into a win-win situation.

©1996 Tony Alessandra, All Rights Reserved, Abridgment Approved by the Authors (P)1996 Time Warner AudioBooks, © 1996 Time Warner AudioBooks (Packaging Rights Only), A Division of Time Warner Trade Publishing

Critic reviews

"Full of take-action strategies. A learning and earning tool for the times. Don't underestimate the power of this fine book." (Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive)