AUTHOR

Jack Trout

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

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Best Sellers

    • The 22 Immutable Laws of Marketing

    • By: Al Ries, Jack Trout
    • Narrated by: David Drummond
    • Length: 3 hrs and 6 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 1,335
    • Performance
      4.5 out of 5 stars 1,122
    • Story
      4.5 out of 5 stars 1,106

    There are laws of nature, so why shouldn’t there be laws of marketing....

    • 4 out of 5 stars
    • Highly recommended, but could use an update.

    • By T. M. Castagna on 12-01-15

    Regular price: $18.24

    • Positioning

    • The Battle for Your Mind
    • By: Al Ries, Jack Trout
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 8 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 757
    • Performance
      4.5 out of 5 stars 537
    • Story
      4.5 out of 5 stars 529

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public....

    • 1 out of 5 stars
    • Great stuff ... if it was 1975

    • By Joseph on 07-08-08

    Regular price: $19.60

    • Differentiate or Die

    • By: Jack Trout, Steve Rivkin
    • Narrated by: Patrick Cullen
    • Length: 6 hrs and 18 mins
    • Unabridged
    • Overall
      4 out of 5 stars 204
    • Performance
      4 out of 5 stars 77
    • Story
      4 out of 5 stars 76

    In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...

    • 5 out of 5 stars
    • Well presented arguments

    • By George on 01-06-03

    Regular price: $20.97

    • In Search of the Obvious

    • The Antidote for Today's Marketing Mess
    • By: Jack Trout
    • Narrated by: Sean Pratt
    • Length: 6 hrs and 42 mins
    • Unabridged
    • Overall
      4 out of 5 stars 93
    • Performance
      4.5 out of 5 stars 33
    • Story
      4.5 out of 5 stars 32

    To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business....

    • 4 out of 5 stars
    • Excellent Marketing Book

    • By Richard McLain on 11-30-09

    Regular price: $20.99

    • Big Brands Big Trouble

    • Lessons Learned the Hard Way
    • By: Jack Trout
    • Narrated by: Jeff Woodman
    • Length: 1 hr and 59 mins
    • Abridged
    • Overall
      4 out of 5 stars 20
    • Performance
      4.5 out of 5 stars 9
    • Story
      4.5 out of 5 stars 9

    Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes....

    Regular price: $13.27

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