The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout

Narrated by: Al Ries, Jack Trout

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

20% VERY GOOD... 30% OK... 50% Zzzzzzz's!!

Some decent tips on how to stay at the top of your game with any size business, and a history lesson of all the ups and downs with some of the biggest companies ever. However not much of a marketing lesson with present marketing strategies like social media, direct marketing or any other marketing campaigns.

Great tips

Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

Direct and to the point!

This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

A Trump bashing good time

Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.

very very nice book, but way too short

the information give by the authors is really helpful for larger corporations. I was looking for a method of advertising for a small business. this book is really good informationand a lot of useful examples. it is a good read definitely.