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Nudge  By  cover art

Nudge

By: Richard H. Thaler, Cass R. Sunstein
Narrated by: Sean Pratt
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Publisher's summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder.

Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.

Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.

©2009 Richard H. Thaler and Cass R. Sunstein (P)2009 Gildan Media Corp

What listeners say about Nudge

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    3 out of 5 stars

Nudging; small changes make a big differences

What did you love best about Nudge?

The actual concept of "nudging".The book starts talking about human psychology and how it does take an effort to do anything, anything at all. Then goes to describe how small changes (if adapted at both the personal and countries' levels) can make a big difference.

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    4 out of 5 stars

Nice book but horrible audio format

Poor narration, and horrible audio format. Audio chapters don't match book chapters.
Many of the ideas discussed here are covered in Thinking Fast and Slow but with many real life example s. However I do recommend Thinking Fast and Slow.

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Incredibly informative

A great book! Nicely and clearly outlines the importance of phrasing and the ways in which we can provide freedom of choice, while encouraging the right choice.

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good

really interesting stories, but some parts were a bit too long for me. overall good book

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Well written book on choice architecture

Excellent read. Many well thought considerations on how to structure both societies in general and businesses. Excellent read i conjunction with Thinking Fast and Slow by Daniel Khaneman.

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Solid behavioral economics book

A good intro into behavioral economics. However think fast and slow is harder to read but the ultimate book on this topic. And easy to read behavioral economics books I have more updated examples. I had already heard of over half the examples because I’ve read other related books

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Very enlightening

Would you listen to Nudge again? Why?

The concepts are very interesting, and I became aware of many aspects that guide my automatic decision making. Also a lot of food for rethinking my own strategy when wanting other people to make decisions. Great!

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Must read! Thought provoking!

Challenging on every level from personal to family to organizational to community to citizenship and governmental. A must read if you are in any influence role. A must read if you are in a follower role!

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Wonderful

Everything was perfect except one tine tiny bit where one sentence was incomplete. Can’t seem to remember where now

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Hidden gems in a to long tale

In general there is a decent amount of knowledge and examples on how nudge works and what is, that been said this information has to be picked up among the long stories that are told over and over again.
Definitely could be a shorter book with curated examples that reinforce this nudge "science"

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