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Publisher's Summary

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:

    Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
  • If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
  • Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
  • The idea doesn't have to be big. It just has to be yours.
  • The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

©2009 Hugh MacLeod (P)2009 Tantor

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What members say

Average Customer Ratings

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  • Overall
    1 out of 5 stars
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    5 out of 5 stars
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Ignore Hugh MacLeod: Like A Very Long Blog Post

What would have made Ignore Everybody better?

Original insights as opposed to rehashing maxims.

Would you ever listen to anything by Hugh MacLeod again?

No.

What didn’t you like about William Dufris’s performance?

Fine job,

If you could play editor, what scene or scenes would you have cut from Ignore Everybody?

Boasting. Conceit. Bragging. Empty advice.

Any additional comments?

Ignore Hugh MacLeod.

3 of 3 people found this review helpful

  • Overall
    2 out of 5 stars

Narrator is a Ham

I love the humor of Hugh MacLeod but the narrator's goofy style distracts to make the book almost painful. I'll buy the e-book or paper version and so should you.

4 of 5 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

As advertised

As advertised, this guy lives in his own world. He's clearly entertained by his commentary. I couldn't get through chapter two..

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars

Great material.

Reader embellishes too much, but great content. Would have enjoyed a slightly straighter narrator, it's a bit overdone and silly in a not really funny way.

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    4 out of 5 stars
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    1 out of 5 stars

Ugh

This book wasn’t for you, but who do you think might enjoy it more?

If you enjoy listening to someone complain about everything creative for a couple hours, this book is for you.

Would you ever listen to anything by Hugh MacLeod again?

Based on the experience I had with this book I probably would not be interested in reading anything else by Hugh MacLeod. There were moments of good idvice, but the overall bad attitude with which he presents it simply turned me off.

Have you listened to any of William Dufris’s other performances before? How does this one compare?

I think the performance of the reader was very well done. It sounded like he captured the spirit of the author very well.

1 of 1 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Couldn't finish it - Painful narration

Is there anything you would change about this book?

The narration was so over-the-top dramatic that it distracted me from the message. Got so irritated, I quit listening, even though I still wanted to hear what the author had to say.

In the future, I'm reading reviews first and choosing books read by the author.

2 of 3 people found this review helpful

  • Overall
    1 out of 5 stars

Ignore this book !

The narrator drove me nuts. A lot of old news here.

9 of 16 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

interesting read

I enjoyed the audiobook, but didn't fall in love with it. Some advice is better than others and some punchlines are better than others. The narration was very good.

  • Overall
    3 out of 5 stars
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    5 out of 5 stars
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    2 out of 5 stars

its ok not wow

Would you try another book from Hugh MacLeod and/or William Dufris?

sure

What could Hugh MacLeod have done to make this a more enjoyable book for you?

The first 3 keys are worth reading, the rest are more of an encouragement to start a blog- there are really 28 keys, after the 28th key is just filling the space

Who would you have cast as narrator instead of William Dufris?

yes

Any additional comments?

the book is ok, I'm just not sure if the author is qualified to write a book on creativity , just because his blog got lucky - anyways the author did motivate me in starting my own blog - added a start for that

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

Enjoyed every minute!

I think this book has some of the best advice out there. It's not your typical X + Y = Z book. Hugh MacLeod offers us an unique viewpoint into how to manage your creativity, while still functioning as a normal human being. This should be on your must read list if you are a creative looking for your path to success.