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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
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Publisher's summary
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 115
-
Performance4 out of 5 stars 99
-
Story4 out of 5 stars 99
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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4 out of 5 stars
-
Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,665
-
Performance4.5 out of 5 stars 998
-
Story4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 162
-
Performance4.5 out of 5 stars 138
-
Story4.5 out of 5 stars 138
What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
-
5 out of 5 stars
-
Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 52
-
Performance4 out of 5 stars 45
-
Story4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
-
4 out of 5 stars
-
Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
-
Focus
- Use Different Ways of Seeing the World for Success and Influence
- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall4 out of 5 stars 74
-
Performance4 out of 5 stars 61
-
Story4 out of 5 stars 60
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
-
1 out of 5 stars
-
Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
-
Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- By: James Clear
- Narrated by: James Clear
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall5 out of 5 stars 134,334
-
Performance5 out of 5 stars 109,705
-
Story5 out of 5 stars 108,652
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
-
2 out of 5 stars
-
Author went overboard hawking his site
- By CHughes on 06-25-19
By: James Clear
-
Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall5 out of 5 stars 1,062
-
Performance5 out of 5 stars 848
-
Story5 out of 5 stars 844
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
4 out of 5 stars
-
Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
-
Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 892
-
Performance5 out of 5 stars 756
-
Story5 out of 5 stars 751
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
-
The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 29
-
Performance4.5 out of 5 stars 24
-
Story4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
-
3 out of 5 stars
-
Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
-
Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 159
-
Performance4.5 out of 5 stars 131
-
Story4.5 out of 5 stars 131
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
-
5 out of 5 stars
-
Great book, recommended!
- By KLD on 07-03-15
By: Leonardo Inghilleri, and others
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 173
-
Performance4.5 out of 5 stars 158
-
Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 92
-
Performance4.5 out of 5 stars 83
-
Story4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
-
5 out of 5 stars
-
Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
-
The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
-
Overall5 out of 5 stars 849
-
Performance5 out of 5 stars 714
-
Story5 out of 5 stars 707
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
-
5 out of 5 stars
-
Great book
- By Harry Wilson on 06-04-21
By: Mike Michalowicz
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In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.
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5 out of 5 stars
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Good book!
- By A.M.F. on 06-29-23
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- Narrated by: Simon Cole
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
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Good book!
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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a must-read for agencies and business owners
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Alchemy
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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One of the best books I’ve read
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The 22 Immutable Laws of Marketing
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- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
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Ca$hvertising
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Performance5 out of 5 stars 533
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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5 out of 5 stars
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One of the deepest books on UX I’ve read in a while
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Ignore Everybody
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Overall3.5 out of 5 stars 199
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When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world?
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1 out of 5 stars
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Ignore this book !
- By Tim on 08-03-09
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Behavioral Economics
- The Basics
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- Unabridged
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Performance4.5 out of 5 stars 21
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Story4.5 out of 5 stars 21
Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.
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5 out of 5 stars
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Great
- By dixon on 12-31-23
By: Philip Corr, and others
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Stories That Stick
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- By: Kindra Hall
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Story4.5 out of 5 stars 1,027
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
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4 out of 5 stars
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Good but not enough instruction
- By jeremy on 01-06-20
By: Kindra Hall
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 397
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Performance4.5 out of 5 stars 308
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Story4.5 out of 5 stars 306
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 108
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Performance4.5 out of 5 stars 87
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Story4.5 out of 5 stars 86
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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5 out of 5 stars
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 27
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Performance4.5 out of 5 stars 20
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Story4.5 out of 5 stars 20
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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5 out of 5 stars
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Annoying guy cheap narration destroyed book
- By pavlos elenis on 01-19-21
By: Roger Dooley
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Founder Brand
- Turn Your Story into Your Competitive Advantage
- By: Dave Gerhardt
- Narrated by: Dave Gerhardt
- Length: 3 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 34
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Performance5 out of 5 stars 31
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Story4.5 out of 5 stars 30
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.
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5 out of 5 stars
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Great marketing tutorial for founders
- By Jessica L Rhodes on 11-08-23
By: Dave Gerhardt
What listeners say about What Your Customer Wants and Can’t Tell You
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Joshua M Rubin
- 02-04-23
Next level yet digestible
Melina does a superb job taking complex concepts and making them simple enough so anyone can grasp it. A must read for anyone in business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Deborah Barta
- 02-27-23
Really interesting and memorable
This book is very clear, easy to make lots of connections IRL. I loved every ideas and suggestion. I do understand there is an ethical part of it that entitles it's own set of books.
By being aware of these nudges I feel I can get a bit better on my critical thinking ability and feel like I am acting because I want too, not JUST because I was nudged.
Narrator was fun and has a pleasant tone.
Overall this audible is great!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 06-01-21
Very helpful book!
Molina's book was loaded with easy-to- digest information. The applications for business and beyond are enormous. I can't wait to dive into the free workbook and apply the strategies.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tamara B.
- 10-07-23
Great book
What a random gem I stumbled upon via Youtube!
So much practical advice and examples. Im not a professional and I never had a good time with books on marketing but this one is a great example of thoughtful system which I can learn and apply.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gavin Drake
- 04-30-23
Essential readingfor every marketer
I can't say enough about how fantastic this book is. It covers subjects you will likely have heard of previously, such as price anchoring, but sets it in the context of broader behavioural economics theories. This isn't a theoretical book though - although it contains great theory - it's a recipe book for practically applying behavioral economics to your every day work.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- J. Cabral
- 03-02-24
Good ideas, but felt like a collection of tweets
Lots of nuggets of info and research, but totality one offs and not connected. Really felt like scrolling through my Twitter feed.
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Anonymous User
- 05-19-23
Nothing new
Unless you know NOTHING about behavioral science, this book won't give you any knowledge. And it seems it is just made to promote the authors podcast and brand
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