
What Your Customer Wants and Can’t Tell You
Unlocking Consumer Decisions with the Science of Behavioral Economics
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Narrado por:
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Rachel Perry
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De:
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Melina Palmer
Acerca de esta escucha
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
©2021 Melina Palmer (P)2021 Gildan MediaLos oyentes también disfrutaron...
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Narración:
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
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Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- De: Melina Palmer
- Narrado por: Kate Coventry
- Duración: 7 h y 51 m
- Versión completa
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
De: Melina Palmer
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- De: Daniel Priestley
- Narrado por: Daniel Priestley
- Duración: 6 h y 33 m
- Versión completa
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Ok but preachy
- De Chris J Call en 10-27-23
De: Daniel Priestley
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- De: Richard H. Thaler, Cass R. Sunstein
- Narrado por: Sean Pratt
- Duración: 11 h y 33 m
- Versión completa
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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Doesn’t include a Pdf of the images the book calls out
- De John O'Connell en 08-03-21
De: Richard H. Thaler, y otros
Lo que los oyentes dicen sobre What Your Customer Wants and Can’t Tell You
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Deborah Barta
- 02-27-23
Really interesting and memorable
This book is very clear, easy to make lots of connections IRL. I loved every ideas and suggestion. I do understand there is an ethical part of it that entitles it's own set of books.
By being aware of these nudges I feel I can get a bit better on my critical thinking ability and feel like I am acting because I want too, not JUST because I was nudged.
Narrator was fun and has a pleasant tone.
Overall this audible is great!
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- Joshua M Rubin
- 02-04-23
Next level yet digestible
Melina does a superb job taking complex concepts and making them simple enough so anyone can grasp it. A must read for anyone in business.
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- Gavin Drake
- 04-30-23
Essential readingfor every marketer
I can't say enough about how fantastic this book is. It covers subjects you will likely have heard of previously, such as price anchoring, but sets it in the context of broader behavioural economics theories. This isn't a theoretical book though - although it contains great theory - it's a recipe book for practically applying behavioral economics to your every day work.
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- Amazon Customer
- 06-01-21
Very helpful book!
Molina's book was loaded with easy-to- digest information. The applications for business and beyond are enormous. I can't wait to dive into the free workbook and apply the strategies.
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- DL
- 07-25-24
So helpful!
This book really gets to the mind of the consumer. Science-backed and data rich and very applicable. Recommended for all marketers.
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- Tamara B.
- 10-07-23
Great book
What a random gem I stumbled upon via Youtube!
So much practical advice and examples. Im not a professional and I never had a good time with books on marketing but this one is a great example of thoughtful system which I can learn and apply.
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- L. Peterson
- 07-31-24
Great tips and insights
I enjoyed the book. There are lots of examples peppered through the book and a shallow dive on many concepts - enough to make you hungry to go deeper. Her podcast and workshops certainly go deeper. The value of the book is to have an umbrella of understanding and then decide which bits you need for your business. Highly recommend as an entrepreneur.
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- J. Cabral
- 03-02-24
Good ideas, but felt like a collection of tweets
Lots of nuggets of info and research, but totality one offs and not connected. Really felt like scrolling through my Twitter feed.
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- Nathaniel
- 12-18-24
Shameless plugs
While the techniques are sound, the author clumsily deploys them throughout the book for self promotion. She talks constantly about user experience but I found this book to be a slog and every reference to her podcast felt more disruptive than a commercial break in the middle of a song.
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- Anonymous User
- 01-11-25
Good insight but to many backlinks to podcasts
This feels like an index of all her podcasts. She touches on a topic then she lists all the podcasts she did about it. I would not recommend this book. Rather listen to her podcast if you want her insight.
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