What Your Customer Wants and Can’t Tell You

Unlocking Consumer Decisions with the Science of Behavioral Economics

De: Melina Palmer

Narrado por: Rachel Perry

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.

©2021 Melina Palmer (P)2021 Gildan Media

Really interesting and memorable

This book is very clear, easy to make lots of connections IRL. I loved every ideas and suggestion. I do understand there is an ethical part of it that entitles it's own set of books.
By being aware of these nudges I feel I can get a bit better on my critical thinking ability and feel like I am acting because I want too, not JUST because I was nudged.
Narrator was fun and has a pleasant tone.
Overall this audible is great!

excellent book

Well written and laid out, lots of good insights. She has a great way of putting things. Even things you may have read in other books, like reciprocity and other main tactics in behavioral.

Next level yet digestible

Melina does a superb job taking complex concepts and making them simple enough so anyone can grasp it. A must read for anyone in business.

Very helpful book!

Molina's book was loaded with easy-to- digest information. The applications for business and beyond are enormous. I can't wait to dive into the free workbook and apply the strategies.

So helpful!

This book really gets to the mind of the consumer. Science-backed and data rich and very applicable. Recommended for all marketers.

Great book

What a random gem I stumbled upon via Youtube!
So much practical advice and examples. Im not a professional and I never had a good time with books on marketing but this one is a great example of thoughtful system which I can learn and apply.

Great tips and insights

I enjoyed the book. There are lots of examples peppered through the book and a shallow dive on many concepts - enough to make you hungry to go deeper. Her podcast and workshops certainly go deeper. The value of the book is to have an umbrella of understanding and then decide which bits you need for your business. Highly recommend as an entrepreneur.

Essential readingfor every marketer

I can't say enough about how fantastic this book is. It covers subjects you will likely have heard of previously, such as price anchoring, but sets it in the context of broader behavioural economics theories. This isn't a theoretical book though - although it contains great theory - it's a recipe book for practically applying behavioral economics to your every day work.

CX 101 at its best

Great book teaching about behavioral economics basics and how it works in our daily life.

Absolute Must Read for Solopreneurs

I've followed The Brainy Business podcast for some time, yet the episodes haven't totally caught my attention. THIS book- What Your Customer Wants & Can't Tell You, sucked me in immediately. I purchased the print copy before I was through the first chapter, as well as Molina's book on Pricing as well.

I've always been extremely aware of the psychology behind sales since a teen, and now I help Solopreneurs that are DIY'ing their business to death.

So I'm always on the lookout for memorable & engaging insights based on data- with the simplest messaging.

If you're a business owner - this is a must read. You'll do major damage without it.