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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

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Read this book if you're looking to lead

Seth Godin nailed the concept of leadership in his book Tribes. When you listen you understand leadership in the correct context, which no other book has given. Looking to lead or a current leader, no matter what level, read this book

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Never enough of Seth

Would you recommend this audiobook to a friend? If so, why?

Yes, anything by Seth Godin is "golden". His story telling ability and cognitive skills are fantastic. His analogies and examples really drive the points in simple terms. Makes you say hmmm quite a bit.

Was this a book you wanted to listen to all in one sitting?

Yes.

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Amazingly Powerful!

every piece and every word of this audible book was inspiring and it gave me a lot of ideas. This is one of those books that I will keep handy and I will listen to over and over again. That's just because there is so much in there that you can't possibly take it in with just one sitting or one listen.

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leaders welcome

great book, can't believe it's already been out for almost ten years! I look forward to hearing more from Seth Godin.

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NOT about American Indians

If you could sum up Tribes in three words, what would they be?

My 3 words were written via "voice" not typed, so pardon my autocorrect and spelling:

I loved this book and learned a lot. Worthwhile investment!

A tribe is a group of people connected by an idea and the ability to communicate it. This is a big part of how we see ourselves and a strong need in humans.

Marketing should not be about advertising because ads are expensive. Marketing should be about engaging your tribe

The more opinionated or partisan your tribe is, the better. This is because those types of people want to create change.

Creating change, light, and nice (sic [what is up with this autocorrect??], is the only way to gain intense disciples or benefactors for your nonprofit.

Telling people what to do dies not create a movement but people communicating to each other within your group does. Better communication up down and sideways is key.

He defines a term called sheep walking. Pretty funny. He says these are people that all their lives have brain-dead jobs just do as you're told type stuff and motivated by fear. Don't hire these types of people.

The best non-profit "donors" are the ones involved, "participants". This SCALES, unlike donors. Recruit people that are not opposition and not yet in a strong tribe. "Not Yet" is the worst thing to hear for commitment.

Seth says the MOST important concept in this book is to FIND leaders, and give them a platform to excel and communicate. This allows them to also plug you.

People rarely listen to strangers. They sometimes listen to freinds'. They always listen to themselves - self narrative. Give them a broad (vague) narrative to latch onto.

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Garbage.

the author of this book has such a high ego that it fills the room in which you're listening to it and suffocates you. he has a few good points but mostly it is bashing on organized religion. I want to find a way to return it. he speaks to claim to know what faith is and denounces religion entirely.

what can you hope to gain from someone who has that kind of logic.

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Eye opening

I enjoyed this book because it gave me many confirmations about my mindset. my scope haa been broadened

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Spreading the word

I did. I listened. I read. I pondered. I replayed. I wrote down. I pondered again. I shared. I told. No compromise.

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Fucking life changing

My life has changed, my mind is cleared and my decisions are wiser. More ready then ever to lead create the change that i invision for the world and people!

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I am a big fan, and biased.

I enjoy Seth's work, and I love the simplicity of the message in this book. I like it so much I also bought the hard cover version.