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Publisher's Summary

Like the best-selling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course).

Weaving together colorful stories about dot-com millionaires, game-show audiences, NBA coaches, and the U.S. Supreme Court, this audiobook tours the flip side of reason and points us toward a more rational life.

©2008 Copyright © Ori and Rom Brafman. Recorded by arrangement with Currency/Doubleday Broadway Publishing Group, a division of Random House, Inc.; (P)2008 HighBridge Company

Critic Reviews

"Brilliant." (Klaus Schwab, chairman of the World Economic Forum)
"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right...but some irrational lure, such as the hope of quick success, pulled me in." (Martin L. Perl, 1995 Nobel Laureate in physics)

What members say

Average Customer Ratings

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  • 4.0 out of 5.0
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  • Overall
  • Performance
  • Story

Helps inform you of your own misperceptions

In short, it's a good source for avoiding the trap "you don't know what you don't know" about yourself and people's behavior at large. It will inform you of several biases and misconceptions that influence people's life and decision-making processes.

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  • Performance
  • Story
  • William
  • SALEM, OREGON, United States
  • 05-10-13

Excellent use of examples to illustrate

What made the experience of listening to Sway the most enjoyable?

The author does an excellent job of using specific examples to help illustrate the lessons. The listener is given both the theoretical (for more abstract thinkers), and specific examples to help others relate and understand. Very informative, and exceptionally well organized.

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Worth the Discount Price

Any additional comments?

I got this book during a sale. It has some fun facts in it that I would have liked the author to expand on. I would not have purchased for the list price, nor would I waste a credit on it.

  • Overall
  • Joshua
  • Pensacola, FL, USA
  • 03-13-10

Great book

Knowing is the first step

3 of 6 people found this review helpful

  • Overall
  • Performance
  • Story

Interesting and informative read

If you could sum up Sway in three words, what would they be?

I like it.

What was one of the most memorable moments of Sway?

Too hard to choose.

Was this a book you wanted to listen to all in one sitting?

No, too much to absorb in one sitting.

Any additional comments?

Good information about how we all make decisions. Helpful in keeping our heads properly attached... even if we aren't always able to.

0 of 1 people found this review helpful