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Publisher's Summary

There's a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each year: change efforts are largely one-dimensional. Now, Change (the) Management brings a second dimension to the conversation. 

In addition to setting rational goals, leaders also must become deeply involved in the change process - not outsourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than pushing change on their people transactionally. 

With well-told stories that illustrate the need for this fundamentally new way of thinking, this book finally speaks straight to leaders to help them re-think how to manage change - and even how to lead every day. Instead of drawing on the work of outside observers, Change (the) Management draws on the author's decades of experience in-seat as a change champion and senior executive at well-known companies as well as decades of research on the subject of organizational change.

©2020 Al Comeaux (P)2020 Lioncrest Publishing

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First class reminder to all professionals

This book is a fast read/listen and one that cuts to the heart of what plagues society and the corporate culture. Change (the) Management is one book that should be a required yearly read for executives or people leaders. Although anyone can derive value and growth from the author’s work, executives and people leaders need this tool in their toolkit to enable reflection, self awareness, ownership, performance, and true leadership. A first class example of an author helping the world parse through the fluff and get to the heart of an issue. Thankful for the changes I’m seeing in my approach after reading.