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Publisher's Summary

The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have startling impacts on our judgments and decisions: Our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn't just lead us to do the same things as others. In some cases we conform or imitate others around us. But in other cases we diverge or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

©2016 Jonah Berger (P)2016 Simon & Schuster

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What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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Confused and Disappointed

I love social science but this book gives so much conflicting data and fails to connect the dots. I finished simply to say I have read the book but I definitely do not recommend.

2 of 2 people found this review helpful

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Disappointing and lightweight

I have enjoyed Berger's other books but found this to be surprisingly lightweight. It covers very little ground and spends way too much time on anecdotes and way to little on the underlying science. If you are looking for a good understanding of how we influence each other, and ourselves through our own biases, there are plenty of better works to choose from.

2 of 2 people found this review helpful

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useless book

I really don't get what's the benefit of this book, I expected to learn new ways to influence. It just tells you dumb things that everyone knows that influence decisions. But maybe I learnedly something so 3 stars

1 of 1 people found this review helpful

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Fascinating, but...

I would have liked to hear more about the principles surrounding the different behaviors. The stories are fascinating examples but at the end of the day I felt they took up a lot of time that could have been used to talk more about the underlying principles and how to use and/or counter them.

1 of 1 people found this review helpful

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Awesome principles for any leader.

Well narrated. Well written. Very interesting studies and stories. Very helpful for leaders. Jonah Berger delivers. This was a good book but Jonahs book, "Contagious " is more groundbreaking!

1 of 1 people found this review helpful

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Great book

This book is a great way to understand how our society shapes our lives, and how we can use it to motivate us.

The only problem I had was with the voice reading it. While it was a clear and well enunciated reading, I found myself zoning out the voice often.

1 of 1 people found this review helpful

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just another crappy self help

I thought that this book would primarily report the results of research, but interest or was a collection of nonsensical personal anecdotes and poorly conceived illustrative examples.

5 of 7 people found this review helpful

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I enjoyed the real life examples

I felt that it was a great mix of science and hypothetical examples. Well worth the read.

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What's the point of this write-up?

I was scratching my head, trying to figure out what was the point of this book. Others than a little amazing segment about the cast of the Jersey Shore all else was completely pointless.

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  • Fred
  • carson city, NV, United States
  • 03-26-17

Useful information

A bit long winded, but not too much.
Well read. Have listened to it about 4 times now.