Richard Shotton
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Richard Shotton

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Richard is the author of The Choice Factory and The Illusion of Choice. His books explain how behavioural science can be used to change consumer behaviour. The Choice Factory was voted best sales and marketing book of the year at the Business Book Awards. It was a #1 bestseller on Amazon and is now available in 16 languages. Richard began his career in marketing twenty-four years ago before setting up his own company, Astroten. Astroten help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing. In 2021 Richard was made an honorary lifetime fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University. In 2023 he launched the podcast Behavioral Science for Brands with MichaelAaron Flicker. He tweets about the latest social psychology findings from the handle @rshotton.
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The Illusion of Choice

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