Social Marketing Behavior
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release date: 12-01-17
- Language: English
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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2 hrs of content in 10hrs
- By Joseph on 07-08-20
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 05-11-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- By: John de Graaf, David Wann, Thomas H. Naylor
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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Very interesting book
- By GJ76 on 01-20-15
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Release date: 11-11-14
- Language: English
- The new edition traces the role overconsumption played in the Great Recession....
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Beware: Vehicle for Getting Up on a Soap Box
- By Stephen on 08-13-08
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 07-02-08
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- By: Nick Chater
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Unabridged
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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Slightly repetitive, but remarkably insightful
- By Matt Creech on 05-11-19
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Release date: 11-06-18
- Language: English
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Clever and Useful
- By David on 01-02-17
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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Release date: 09-06-16
- Language: English
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- By: Lizabeth Cohen
- Narrated by: Karen White
- Length: 21 hrs and 43 mins
- Unabridged
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.
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Disappointing
- By Susan D on 04-07-21
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Narrated by: Karen White
- Length: 21 hrs and 43 mins
- Release date: 06-05-18
- Language: English
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- By: Mark Goulston MD
- Narrated by: Arthur Morey
- Length: 7 hrs and 53 mins
- Unabridged
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
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Meh.
- By AnnMarie on 08-23-21
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Narrated by: Arthur Morey
- Length: 7 hrs and 53 mins
- Release date: 04-21-20
- Language: English
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies....
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- By: Bridget Brennan
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Unabridged
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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A little dishonest
- By Romelio on 02-21-19
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Release date: 10-11-16
- Language: English
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Great book! Every business owner has to read
- By Melena Cider on 07-14-21
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 11-12-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 05-28-19
- Language: English
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Mapping cultures
- By Eric on 08-04-08
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Release date: 08-23-07
- Language: English
- Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....
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The Fine Print
- How Big Companies Use 'Plain English' to Rob You Blind
- By: David Cay Johnston
- Narrated by: Todd McLaren
- Length: 12 hrs and 10 mins
- Unabridged
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David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.
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A must listen if you love or hate Trump
- By Rob D on 04-19-17
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The Fine Print
- How Big Companies Use 'Plain English' to Rob You Blind
- Narrated by: Todd McLaren
- Length: 12 hrs and 10 mins
- Release date: 10-15-12
- Language: English
- David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else....
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Social Media Marketing Mastery
- 3 in 1: Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter
- By: Chandler Wright
- Narrated by: Sam Slydell, Lee Jagow
- Length: 10 hrs and 5 mins
- Unabridged
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Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?
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Well-explained!
- By Betty K. Young on 08-26-20
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Social Media Marketing Mastery
- 3 in 1: Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter
- Narrated by: Sam Slydell, Lee Jagow
- Length: 10 hrs and 5 mins
- Release date: 07-30-20
- Language: English
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Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Find out....
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- By: Michelle Baddeley
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Unabridged
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Author has a blatant left leaning bias.
- By Justin Q Public on 09-13-18
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Release date: 07-10-18
- Language: English
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- By: Jane Marie
- Narrated by: Jane Marie
- Length: 6 hrs and 14 mins
- Unabridged
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When factories close, stalwart industries shutter, and blue-collar opportunities evaporate, MLMs are there, ready to pounce on the crumbling American Dream. MLMs thrive in rural areas and on military bases, targeting women with promises of being their own boss and millions of dollars in easy income—even at the risk of their entire life savings. But the vast majority—99.7%—of those who join an MLM make no money or lose money, and wind up stuck with inventory they can’t sell to recoup their losses.
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Historical perspective.
- By T. Vedder on 05-05-24
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- Narrated by: Jane Marie
- Length: 6 hrs and 14 mins
- Release date: 03-12-24
- Language: English
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When factories close, stalwart industries shutter, and blue-collar opportunities evaporate, MLMs are there, ready to pounce on the crumbling American Dream....
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- By: Joseph Turow
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Unabridged
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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Very interesting findings but laborious build up
- By Mohannad Ahmed on 05-21-17
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Release date: 01-17-17
- Language: English
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Good information but…
- By Consumer Expert! on 07-27-23
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 07-25-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- By: Tim Harford
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Unabridged
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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I expected more
- By A. Visserman on 03-09-21
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Release date: 02-02-21
- Language: English
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- By: Tanja Hester
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Unabridged
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
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Great info!
- By Cara Taylor on 02-20-24
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Release date: 11-23-21
- Language: English
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....
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Please try againRegular price: $21.49 or 1 credit
Sale price: $21.49 or 1 credit
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