Hug Your Customers

The Proven Way to Personalize Sales and Achieve Astounding Results

By: Jack Mitchell

Narrated by: Jack Mitchell

Length: 7 hrs and 54 mins

Publisher's summary

Revised and updated for the first time since original publication! Here is the 200,000-copy staple, praised by Warren Buffett as "a gem...I wish everyone at Berkshire would follow [Jack Mitchell's] advice - we would own the world".

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.

©2003 Jack Mitchell (P)2015 Hachette Audio

Inspirational!

Great book for anyone. Brings humanity back into the world of business. Very enjoyable to listen to. The personalized stories were heart warming.

Amazing!!

Such a refreshing view of customer service!!! Every business owner will benefit from this book!

Excelent focus in retail service<br />And personalized

great source of ideas as how to improve your bussines by becoming the best source for your customers and by keeping them as loyal promotors of your store

Good basic advice

Would you consider the audio edition of Hug Your Customers to be better than the print version?

No. Narrator's voice was raspy and hard to listen to for any length of time. Good enthusiasm tho.

What did you like best about this story?

Very practical advice. Terrific real-life stories to elaborate on main points.

How could the performance have been better?

Different narrator.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Not really.

Any additional comments?

Probably could have been a tad shorter. The content began repeating itself toward the end.

business person guide to success

this was a great business tool I recomend this book to any sales or service business thank you

Sales 101

A great in depth look and example of how to be genuine with your clients.

Wonderful

I think this is super important to read for anyone doing anything. But like all true things in life, it’s simple but it’s not easy. This takes a certain kind of attitude and openness but a right one. Treating each other as humans, as complicated individuals that we all are.

Interesting story packed with useful information

Would you recommend this audiobook to a friend? If so, why?

Using his own family and business experience as a back drop, Jack Mitchell offers a wealth of useful and usable tips to improve the overall performance and sales of your business. The philosophy of the book is probably best described as treat others as you would like to be treated and then, treat them even better. Always keep moving forward. Always do your best. Look at potential failures as opportunities to learn and succeed. Make sure your philosophy is customer based.

Was there a moment in the book that particularly moved you?

I enjoyed hearing the how Jack used his PET based strategy to overcome business obstacles and avoid even bigger ones. His examples were so relate able. I could see how I already use some of those same strategies and came to understand how I can apply many more to my own online business. The book really is a treasure chest of useful information.

Any additional comments?

I would highly recommend this book to anyone with the desire to improve the customer experience and business bottom line. Thank you Jack for sharing!

the.best.

absolutely the best book I've read in quite a while. it is a must read and I cannot think of anybody who wouldn't learn from it. should be required reading for all team members, new and old.

great book for any business owner

Very inspiring book and a must listen for all business owners, whether you're in consumer sales or not. The principles will work for any business. Will definitely use some items in my own business.