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Publisher's Summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

  • First, learn the basics necessary to get customers to know, like, and trust you more.
  • Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
  • Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

What members say

Average Customer Ratings

Overall

  • 4.1 out of 5.0
  • 5 Stars
    182
  • 4 Stars
    107
  • 3 Stars
    62
  • 2 Stars
    19
  • 1 Stars
    10

Performance

  • 4.1 out of 5.0
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  • 4 Stars
    95
  • 3 Stars
    52
  • 2 Stars
    15
  • 1 Stars
    9

Story

  • 4.1 out of 5.0
  • 5 Stars
    142
  • 4 Stars
    88
  • 3 Stars
    53
  • 2 Stars
    18
  • 1 Stars
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Sort by:
  • Overall
  • Performance
  • Story

Traditional marketing meets the digital age.

John seems like one of the traditional businessmen that embraced change and came out way ahead because of it. There are a couple of small resources that are a little out of date but, overall, it's a great book.

  • Overall
  • Performance
  • Story
  • Gerardo
  • Austin, TX, United States
  • 05-10-14

Fantastic guide for Small Business owners

This is a great book for anyone who owns a small business. It should be required reading before you incorporate. It is very complete and yet very easy to digest and very practical. Full of value.

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Head Spinning Information

If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

READ THIS BOOK!

What other book might you compare Duct Tape Marketing (Revised and Updated) to and why?

Small Is The New Big - Seth Godin

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me hyperventilate discovering all of the options out there. I had to listen twice just to be able to make notes on the plethora of sites and services that await out there.

Any additional comments?

MUST READ for anyone that is tired of playing by the big guys rules but creative and energetic enough to write and pursue their own. It's doable...

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story
  • Con
  • Sydney, Australia
  • 08-13-12

Simply a complete marketing book

One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.

3 of 6 people found this review helpful

  • Overall
  • Performance
  • Story
  • Jim
  • Sugar land, TX, United States
  • 08-07-12

An extraordinary book on marketing!

Would you recommend this audiobook to a friend? If so, why?

Want to do a better job marketing your small business or your multi-national corporation? I promise there is something in this book for you. This is a solid treatise on how to intentionally grow you fan base and your bottom line!

What did you like best about this story?

Real world, down to earth and immediately applicable stuff! This book delivers the goods.

Which character – as performed by John Jantsch – was your favorite?

N/A

Was this a book you wanted to listen to all in one sitting?

Nope! This book needs to be digested and applied in bite sized pieces. It is that rich with content.

Any additional comments?

Buy it, use the ideas and the price you pay for the book is chump change!

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Just a Fantastic Book for our "New Age"

Would you recommend this audiobook to a friend? If so, why?

I would recommend this to any Small business wanting to learn how to leverage the World of internet marketing to level the playing field for themselves against the BIG retail giants.

What did you like best about this story?

Its breadth of content.

What does John Jantsch bring to the story that you wouldn’t experience if you just read the book?

Listening is always a more powerful "Learning" experience , your memory claiming of the information is so much more definite and the audio process allows you to replay instantly what you need to clarify what you heard when reading creates the process of "Lazy Learning" were you tend to not reread a section that you should have because our minds are "Conditioned" to just keep reading rather then review.

Was this a book you wanted to listen to all in one sitting?

No

2 of 4 people found this review helpful

  • Overall
  • Performance
  • Story

Great Book

Would you recommend this audiobook to a friend? If so, why?

I have Read (listen to) this book twice now and I have only have it in my library for a month.

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story
  • Michael
  • NY, NY, United States
  • 10-16-13

Do not waste your money like me

This book wasn’t for you, but who do you think might enjoy it more?

Someone who has never owned a business for themselves, and / or someone who has no marketing experience.

Has Duct Tape Marketing (Revised and Updated) turned you off from other books in this genre?

Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.

How did the narrator detract from the book?

He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.

If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

The who thing is not worth the paper / time. The author is our for only one thing, getting paid.

Any additional comments?

Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.

6 of 13 people found this review helpful

  • Overall
  • Performance
  • Story

Perfect Very Fit

If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

Straight to the point.

What did you like best about this story?

All of it. its very informative and very very useful for entrepreneurs.

Have you listened to any of John Jantsch’s other performances before? How does this one compare?

None

If you were to make a film of this book, what would the tag line be?

None

Any additional comments?

No

0 of 1 people found this review helpful

  • Overall
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  • Story
  • Mark
  • Queenstown, New Zealand
  • 05-14-13

Good Practical Information

If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

Great Actionable Content

What did you like best about this story?

This is a great audio book full of actionable steps to a better performing business.

I recommend this to all business owners who're preparing to sell their company and have the sensible fore thought to plan the process.

No highbrow conceptual clap trap - Cheers John.

Mark Orr.

0 of 1 people found this review helpful