The Ultimate Marketing Engine
5 Steps to Ridiculously Consistent Growth
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The Ultimate Marketing Engine
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Narrado por:
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John Jantsch
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De:
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John Jantsch
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Read by the author.
Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
Marketing has changed drastically with the introduction of a growing array of digital channels, and it’s difficult for small-business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan, rather than executing an overall strategy.
Using the principles that he teaches in his first book, on his podcast, and in his blog, John Jantsch, founder of the marketing platform Duct Tape Marketing, teaches you how to create and maintain a simple, effective, and clear marketing strategy that you and your teams can easily follow.
In The Ultimate Marketing Engine, you will learn:
- Why having a strategy is so important and how an effective strategy will render the competition irrelevant.
- How to cultivate relationships with their target audience.
- How to find the tactics that are in plain view and capitalize on them.
- That your brand is what your customers say it is and why a strategy is essential to guiding that narrative.
- The value of content as the voice of strategy.
Strategy is the crucial first step to a solid marketing foundation for a company’s brand and products. This audiobook will help listeners create and maintain that foundation.
Accompanying figures are available in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 John Jantsch (P)2021 HarperCollins LeadershipLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 1,794
Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: To make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
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1 out of 5 stars
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Don't waste time or money.
- De PA NANA en 07-10-16
De: Fredrik Eklund, y otros
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Emotional Intelligence for Sales Leadership
- The Secret to Building High-Performance Sales Teams
- De: Colleen Stanley
- Narrado por: Colleen Stanley
- Duración: 6 h y 50 m
- Versión completa
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General5 out of 5 stars 18
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Narración:5 out of 5 stars 16
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Historia5 out of 5 stars 16
Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.
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5 out of 5 stars
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Great for Sales Reps, Managers, and Leaders
- De Peter Hoyt en 04-23-24
De: Colleen Stanley
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Wishes Won't Bring Riches
- The Mental Dynamite Series
- De: Napoleon Hill
- Narrado por: Joe Ochman, Christopher Grove
- Duración: 8 h y 19 m
- Versión completa
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General5 out of 5 stars 63
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 57
Believe in yourself. Have faith. We often hear these expressions. But faith is not enough. We need applied faith. In three hard-hitting chapters, motivational master Napoleon Hill teaches you how to transform belief to action, and faith into real-life plans.
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5 out of 5 stars
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Excellent!
- De Tony en 12-23-19
De: Napoleon Hill
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NPR's Podcast Start Up Guide
- Create, Launch, and Grow a Podcast on Any Budget
- De: Glen Weldon
- Narrado por: Glen Weldon, full cast
- Duración: 7 h y 44 m
- Versión completa
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General5 out of 5 stars 26
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Narración:5 out of 5 stars 26
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Historia5 out of 5 stars 26
Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low, the learning curve is steep - and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent to guide aspiring podcasters through the conception, creation, and launch of a podcast.
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5 out of 5 stars
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Best Audiobook Ever
- De Brenton D Dickieson en 03-14-25
De: Glen Weldon
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- De: Jono Bacon, Peter H. Diamandis
- Narrado por: Jono Bacon
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:5 out of 5 stars 29
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Historia4.5 out of 5 stars 29
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.
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5 out of 5 stars
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So helpful!
- De Anonymous User en 12-14-19
De: Jono Bacon, y otros
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Build, Don't Talk
- Things You Wish You Were Taught in School
- De: Raj Shamani
- Narrado por: Raj Shamani
- Duración: 5 h y 13 m
- Versión completa
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General4.5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia4.5 out of 5 stars 3
School taught us specific subjects, like maths and history. But the most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system.
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5 out of 5 stars
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A must read and/or listen
- De Joshua Hawks en 02-01-25
De: Raj Shamani
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Intuitive Manifesting
- Align with Your Inner Wisdom and Attract Your Dream Life
- De: Brigit Esselmont
- Narrado por: Brigit Esselmont
- Duración: 4 h y 50 m
- Versión completa
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General5 out of 5 stars 6
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Narración:5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
Have you ever wanted to manifest your wildest dreams, but weren't sure where to begin? The answer lies in Intuitive Manifesting, a practical, inspirational guide to tapping into your most powerful tool in attracting your brightest future—your own intuition! By learning how to tap into this limitless resource, you will supercharge your manifestation powers, create soul-aligned goals, and build a toolkit of resources to achieve what you want.
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5 out of 5 stars
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Inspiring, transformative listen
- De Cyndera en 12-01-24
De: Brigit Esselmont
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Negotiating the Sweet Spot
- The Art of Leaving Nothing on the Table
- De: Leigh Thompson
- Narrado por: Leigh Thompson
- Duración: 6 h y 41 m
- Versión completa
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General4.5 out of 5 stars 12
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Narración:4.5 out of 5 stars 10
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Historia4.5 out of 5 stars 10
On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.
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4 out of 5 stars
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Fire hose
- De C.J. Piek en 01-09-21
De: Leigh Thompson
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Words Can Change Your Brain
- 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy
- De: Andrew Newberg M.D., Mark Robert Waldman
- Narrado por: Mark Robert Waldman
- Duración: 7 h y 20 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one.
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5 out of 5 stars
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the exercises
- De G Powers en 08-27-24
De: Andrew Newberg M.D., y otros
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The Only Negotiating Guide You'll Ever Need, Revised and Updated
- 101 Ways to Win Every Time in Any Situation
- De: Peter B. Stark, Jane Flaherty
- Narrado por: Peter B. Stark, Jane Flaherty
- Duración: 7 h
- Versión completa
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General4 out of 5 stars 26
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Narración:4 out of 5 stars 24
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Historia4 out of 5 stars 24
In this book, you'll discover your negotiating behavioral style through self-assessment questionnaires, gain the tools needed to deal with negotiation sharks (or bullies), learn tips for recognizing and interpreting your negotiating counterpart's body language to create beneficial outcomes, and see examples on how to counter unethical and unprofessional tactics effectively — and much more.
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2 out of 5 stars
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list or outline of for instances
- De Johanjohanhaha en 02-21-18
De: Peter B. Stark, y otros
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1000+ Little Things Happy Successful People Do Differently
- De: Marc Chernoff, Angel Chernoff
- Narrado por: Marc Chernoff, Angel Chernoff
- Duración: 8 h y 50 m
- Versión completa
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General4.5 out of 5 stars 41
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Narración:4.5 out of 5 stars 34
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Historia4.5 out of 5 stars 34
Millions turn to Marc and Angel Chernoff for fresh, intimate insights for a fulfilled life. In this pithy and empowering guide, they collect the very best advice they've discovered, on topics that include overcoming setbacks, letting go of what's holding us back, nurturing relationships, finding time for self-care, and cultivating passion in order to achieve our wildest dreams.
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1 out of 5 stars
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Lackluster
- De Pecor en 03-13-23
De: Marc Chernoff, y otros
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Build the Damn Thing
- How to Start a Successful Business If You're Not a Rich White Guy
- De: Kathryn Finney
- Narrado por: Kathryn Finney
- Duración: 6 h y 35 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:5 out of 5 stars 55
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Historia4.5 out of 5 stars 54
An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.
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4 out of 5 stars
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Solid information
- De TonyaA6 en 07-25-22
De: Kathryn Finney
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The Lemonade Life
- How to Fuel Success, Create Happiness, and Conquer Anything
- De: Zack Friedman
- Narrado por: Zack Friedman
- Duración: 6 h y 37 m
- Versión completa
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General4.5 out of 5 stars 59
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Narración:4.5 out of 5 stars 47
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Historia4.5 out of 5 stars 47
No matter who you are, where you come from, what you do for a living, or how much money you have, everyone has a shot at greatness. Zack Friedman has inspired millions with his powerful insights, including more than fourteen million who have read his advice in Forbes. In his ground breaking new audiobook, The Lemonade Life, Friedman starts with a fundamental question: What drives success? It's not only hard work, talent, and skill. The most successful people have one thing in common, the power to flip five internal "switches".
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2 out of 5 stars
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Didn’t care for it
- De Tara777 en 12-07-19
De: Zack Friedman
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Flip Thinking
- The Life-Changing Art of Turning Problems into Opportunities
- De: Berthold Gunster
- Narrado por: Boris Hiestand
- Duración: 7 h y 45 m
- Versión completa
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General4.5 out of 5 stars 6
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Narración:4.5 out of 5 stars 6
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Historia4.5 out of 5 stars 6
In Flip Thinking, Berthold Gunster, the founder of the Dutch omdenken—or flip thinking—philosophy, presents fifteen strategies to transform your thinking away from limitations and negativities and towards possibilities and opportunities. From disrupting (turn all the rules upside down) to flaunting (play up what you want to hide) and from importing (get the enemy on board) to amplifying (do more of what works), Gunster's strategies and stories will have you approaching even the most challenging problems—from an annoying neighbor to an angry colleague to an unhappy partner—in a whole new way.
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5 out of 5 stars
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Love this book.
- De Michael H. en 01-31-24
De: Berthold Gunster
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One Decision
- The First Step to a Better Life
- De: Mike Bayer
- Narrado por: Mike Bayer, Dr. Phil Mcgraw
- Duración: 6 h y 1 m
- Versión completa
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General4.5 out of 5 stars 144
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Narración:4.5 out of 5 stars 121
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Historia4.5 out of 5 stars 119
It is estimated that we make approximately 35,000 decisions every day. Right now, there is at least one decision we can make that will have a powerful ripple effect across all aspects of our life. But One Decision isn't about taking one overwhelming big step; it's about starting with a single, important step that we have the choice to make every day: the decision to be authentic. To be you, and to do so without doubt, without second-guessing, without worry or anxiety.
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3 out of 5 stars
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I wanted to love this book
- De Amazon Customer en 03-31-21
De: Mike Bayer
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Find Your F*ckyeah
- Stop Censoring Who You Are and Discover What You Really Want
- De: Alexis Rockley
- Narrado por: Alexis Rockley
- Duración: 7 h y 52 m
- Versión completa
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General4.5 out of 5 stars 99
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Narración:5 out of 5 stars 84
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Historia4.5 out of 5 stars 84
Debunking self-sabotaging ideals like "You Are a Living Brand" and "You Have One Calling," Rockley encourages us to discover our real, uncensored selves and find a sense of purpose, even when we don't have all the answers. For those of us tired of feeling the pressure to be better, do more, and work faster - to self-optimize and fall in line - Find Your F*ckyeah teaches us how to find joy where we are right now and to let our genuine self-expression guide us.
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5 out of 5 stars
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This IS the info you’ve been searching for in every self help book you ever bought.
- De Kelso Jene en 04-06-20
De: Alexis Rockley
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How to Make Good Things Happen
- Know Your Brain, Enhance Your Life
- De: Marian Rojas Estapé
- Narrado por: Marisol Ramirez
- Duración: 7 h y 54 m
- Versión completa
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General4.5 out of 5 stars 35
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Narración:5 out of 5 stars 28
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Historia5 out of 5 stars 28
An empowering journey through the mechanisms of the mind from one of the world’s leading mental health experts.
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3 out of 5 stars
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it's just ok
- De Serafin Zuniga en 01-18-24
Great teaching tool
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