Making Ideas Happen

Overcoming the Obstacles Between Vision and Reality

By: Scott Belsky

Narrated by: Don Hagen

How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of especially productive creative people and teams—the ones who make their ideas happen time and time again.

After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as:

• Generate ideas in moderation and act without conviction
• Reduce all projects to just three primary components
• Encourage fighting within your team
• Seek competition and share ideas liberally

In an increasingly flexible and entrepreneurial environment, creative minds have the opportunity (and responsibility) to solve and change industries—but they can only do that if they overcome the obstacles. While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

©2010 Scott Belsky (P)2010 Gildan Media Corp

Critic reviews

"If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked." (Seth Godin, author of Linchpin)

"Ideas are easy. Implementation is hard. This audio book helps you with the hard part." (Guy Kawasaki, co-founder of Alltop and former chief evangelist of Apple)