-
Guerrilla Marketing
- Fourth Edition
- Narrated by: Bob Loza
- Length: 12 hrs and 54 mins
- Unabridged Audiobook
- Release date: 12-11-09
- Language: English
- Publisher: Audible Studios
Regular price: $24.95
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Publisher's Summary
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the 21st century.
Critic Reviews
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Overall
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- 90210
- 11-08-12
It's okay
Would you say that listening to this book was time well-spent? Why or why not?
It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized
Would you ever listen to anything by Jay Conrad Levinson again?
Unlikely
How could the performance have been better?
More conciseness would have been beneficial
Was Guerilla Marketing worth the listening time?
mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.
3 of 3 people found this review helpful
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Overall3 out of 5 stars
- Todd
- Pflugerville, TX, United States
- 11-08-10
OK
This book is a good book for people who are green in marketing. If you have been in business a while, most of this is common sense.
8 of 11 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amgad
- Riyadh, Saudi Arabia
- 09-22-18
The foundation of Marketing and more - one of the best !
I enjoyed every minute of the book. A core fundamental book for everyone entering the field of Marketing or even professional marketers. The book talks in a comprehensive way about marketing and its various conventional and modern methods. I Fully recommend it !
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Beautiful Store
- MONTREAL, QC
- 02-26-18
Great Book
If you want Master SEO
You to go throughout this Great book First, Marketing Always Hungary and Every Information in this Book
Feed it feed very well, I strongly advice you to LIsten to it, and keep as reference.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Abbeast
- 02-01-17
Good advice for Marketers and people in general.
What made the experience of listening to Guerrilla Marketing the most enjoyable?
I thought it was well paced, and it was informative.
What other book might you compare Guerrilla Marketing to and why?
I felt that it was an innovative book and slightly different than other marketing books.
What about Bob Loza’s performance did you like?
He was well paced and professional.
Was there a moment in the book that particularly moved you?
The whole book was informative, however, I don't think there was a singular point in time that it was moving.
Any additional comments?
Overall, the book was read professionally and informatively.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cobby
- 03-16-16
A Must
Learned a lot.Will go over one more time -this time taking notes. Narrator's voice was engaging too so that helped a lot.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- B.Ogilvie
- United States
- 12-30-15
Outstanding read!
some chapters are very slow and se material is very basic, but overall a very good treasure of knowlege nuggets that are very relevant to many businesses
1 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jonathan H.
- 12-07-15
A wealth of information.
Guerilla Marketing is nothing short of a wealth of information and strategies to take the average novice (like me), plant the seeds of guerrilla marketing mastery and provide enough insight to water that seed. From that point, its up to the readers imagination, intuition and instinct to make that seed grow.
At times, the information can be exhausting, sometimes a little too extensive. However, its important to know just how far market research goes to provide information to businesses that need to know certain information about all typesnof potential customers.
I bought the book to help me think up ways to promote and take care of my band Into Existence. We are a Metal band out of Kansas City, MO. While not all of the information applies to the music industry on a local level, I definitely found more than a few ways to put a leg up on other bands in the area and even gave me ideas on how to make our music community here in KC closer and stronger.
If you keep thinking about how to apply the information and strategies in Guerrilla Marketing, this book will help you out.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bryce
- 05-28-15
will listen to again and again
I'm a budding guitar teacher providing a service, incredible ideas and incredible value. this will keep me busy for months
1 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- courtney nguyen
- 04-23-15
Truly the master of marketing and business.
I feel liberated and finally understand the whole picture of business and marketing. I believe I will see a really good turn out in my business very soon. Thank you so much Jad Conrad Levinson.
1 of 2 people found this review helpful