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Publisher's Summary

Use storytelling to influence people and move them to action.

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more. Pre-order your copy today!

Discover:

  • Expert advice with real-world examples
  • Proven case studies, tips, and templates
  • How to get results by capturing, crafting, telling stories
  • And more
©2014 John Wiley & Sons, Inc., Hoboken, New Jersey (P)2014 Audible Inc.

What members say

Average Customer Ratings

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  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Horrible - sounds like recorded in a phone booth.

What could have made this a 4 or 5-star listening experience for you?

I could only listen for about 20 minutes, then needed to stop. The audio recording is horrible. I was trying not to be distracted, but the information is so dry ... I listen to a lot of business books, but this was a no go. Ironic that a book about telling stories in an interesting way was so dull

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars

Like chewing a stale cardboard

Content was sub-par. Narration was even worse. The concept was good but could have been executed much better.

2 of 3 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

This book is must for everyone

This book is a great reference for anyone in business
Believe me you will need it

0 of 1 people found this review helpful