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Publisher's Summary

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.

Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.

Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.

©2011 Focal Press and Valerie Geller (P)2015 Valerie Geller

What members say

Average Customer Ratings

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How to Find What You Need in This Book

If you could sum up Beyond Powerful Radio in three words, what would they be?

If you want to communicate more powerfully, and get, keep and grow your audience across all platforms - read this!

Any additional comments?

BEYOND POWERFUL RADIO chapters show up in audible only as numbers, so if you’re looking for something specific,you may find the following navigational map with the correlating chapters useful - so you can more easily find what you need to become a more powerful communicator and fully use this book:

1 – Book Opening By Valerie Geller
2 Foreword by Tom Taylor, read by Barbara Blake
3 Powerful Communicator-Quick Start Pages
TOOLS Creating Content Across Any Platform
4. Creating Powerful Content – No Longer “Just Radio”
5. Are you a Generator or a Reactor?
6. Personality Radio, Morning Shows
7. From Rock to Talk (and anyone who wants to do a talk show!)
8. Local vs. National Programming
9. Performance & Formatics: Now that You’re On the Air…
10. Finding & Developing Talent
11. Airchecking
12. Managing High Ego Talent
13. Avoiding Burnout
14. Show Prep
15. Producers – Facing the Blank Page
16. Talk Shows
17. Call Screening
18. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities
19. Public Service
20. Becoming a Powerful Storyteller
21. Your Voice – Improving Your Instrument
News Chapters
22. Creating Powerful News
23. In Case of Emergency – What to do
24. Citizen Journalism
25. Traffic & Weather Together
26. News-Writing
27. News Anchoring
28. Multi-version News
29. Integrating News & Talk
30.. Integrating TV, Radio & the Web
IV. Working Across Multi-Platforms
31. Audio Communication Across Multiple Delivery Platforms:
– Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...
V. Marketing Content
32. Promotion
33. Branding – Building Your Brand Beyond Radio
VI. Making Money
34. Sales and Commercials
35. Fundraising and Giving
VII. Understanding the Audience
36. LifeStage Demographics
37. Research
VIII. Final Notes
38. Final Notes
39. Thank you and Acknowledgements
40. About the Author – Valerie Geller
41. End. Copyrights.

3 of 3 people found this review helpful

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Some great insights I'll be taking to my Podcasting.

Not as much here for Podcasters as I was lead to believe... but what is applicable to Podcasting is incredibly insightful, intelligently explained, and most importantly deeply researched.

Valerie herself is a great narrator, and her guests add some real weight to this program.

3 of 3 people found this review helpful

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ESSENTIAL FOR COMMUNICATORS

Would you listen to Beyond Powerful Radio again? Why?

If you make your living from talking or if communicating compellingly is important to you then this book is brilliant. I love Geller's line "tell the truth and never be boring". But there's a lot more to it than that. There's great info here for anyone who does public speaking and really for all media professionals, radio producers, presenters, podcasters -. I'll be recommending it to anyone who will listen :)

What was one of the most memorable moments of Beyond Powerful Radio?

Geller's maxim - "Tell the truth and never be boring" is classic. And the more I think about it the more important it seems.

What does Valerie Geller bring to the story that you wouldn’t experience if you just read the book?

She reads it in a very engaging way and this compels you to take on board the messages. I think you get that when you read it too, but the force of her personality coming through in her reading makes her messages even more urgent. I like the way you can hear a smile in her voice at times. She's very likeable.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

So far it's made me laugh.

Any additional comments?

If you're a public speaker get it. If you're in media it's compulsory.

2 of 2 people found this review helpful

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The Bible of Radio

This is a great resource for the radio industry. From on-air personality to the sales team is covered with professional insights and advice.

1 of 1 people found this review helpful

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A Diamond in Professional wisdom

This is an exceptional book in content and in value. Truly a product of a life time experience at the frontline of media "war-rooms". You will enjoy the trip and you'll be way ahead if you understand, adopt to your own talents and properly execute the lessons of people who lived this life and passing the experience to us as true teachers always do. Beautiful voice, excellent performance, invaluable content. Valerie Geller has given us a diamond of her professional wisdom. The best way to thank her is to put the book into practice and create really powerful radios. Also buy her books and give them as gifts to your children who dream to fight for a better world through media...give them the power of...first hand experience...

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Even if you have the book, you need the audiobook

Like the book, this audiobook is essential for any broadcaster’s library. The audiobook is a wonderful and different way to learn the skills necessary for great radio and podcasts.

I spent two hours listening to it on a plane and I didn’t realize we had landed. The additional clips from some of the world’s best broadcasters brought it all together. In particular, talk host Phil Hendrie was both motivational and conversational.

Finally, Valerie gets this. In the 21st Century of audio, she will help everyone be the best they can be. Highly recommended!!!