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Beyond Powerful Radio Audiobook

Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality

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Publisher's Summary

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.

Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.

Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.

©2011 Focal Press and Valerie Geller (P)2015 Valerie Geller

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  •  
    Valerie Geller New York, NY 10-08-15
    Valerie Geller New York, NY 10-08-15

    www.creatingpowerfulradio.com

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    "How to Find What You Need in This Book"
    If you could sum up Beyond Powerful Radio in three words, what would they be?

    If you want to communicate more powerfully, and get, keep and grow your audience across all platforms - read this!


    Any additional comments?

    BEYOND POWERFUL RADIO chapters show up in audible only as numbers, so if you’re looking for something specific,you may find the following navigational map with the correlating chapters useful - so you can more easily find what you need to become a more powerful communicator and fully use this book: <br/><br/>1 – Book Opening By Valerie Geller<br/>2 Foreword by Tom Taylor, read by Barbara Blake<br/>3 Powerful Communicator-Quick Start Pages <br/> TOOLS Creating Content Across Any Platform<br/>4. Creating Powerful Content – No Longer “Just Radio” <br/>5. Are you a Generator or a Reactor? <br/>6. Personality Radio, Morning Shows <br/>7. From Rock to Talk (and anyone who wants to do a talk show!) <br/>8. Local vs. National Programming <br/>9. Performance & Formatics: Now that You’re On the Air…<br/>10. Finding & Developing Talent <br/>11. Airchecking <br/>12. Managing High Ego Talent <br/>13. Avoiding Burnout <br/>14. Show Prep <br/>15. Producers – Facing the Blank Page <br/>16. Talk Shows <br/>17. Call Screening <br/>18. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities <br/>19. Public Service <br/>20. Becoming a Powerful Storyteller <br/>21. Your Voice – Improving Your Instrument <br/> News Chapters <br/>22. Creating Powerful News <br/>23. In Case of Emergency – What to do <br/>24. Citizen Journalism <br/>25. Traffic & Weather Together <br/>26. News-Writing <br/>27. News Anchoring <br/>28. Multi-version News <br/>29. Integrating News & Talk <br/>30.. Integrating TV, Radio & the Web <br/>IV. Working Across Multi-Platforms <br/>31. Audio Communication Across Multiple Delivery Platforms: <br/>– Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond... <br/>V. Marketing Content <br/>32. Promotion <br/>33. Branding – Building Your Brand Beyond Radio <br/>VI. Making Money <br/>34. Sales and Commercials <br/>35. Fundraising and Giving <br/>VII. Understanding the Audience <br/>36. LifeStage Demographics <br/>37. Research <br/>VIII. Final Notes <br/>38. Final Notes <br/>39. Thank you and Acknowledgements <br/>40. About the Author – Valerie Geller<br/>41. End. Copyrights. <br/>

    3 of 3 people found this review helpful
  •  
    JCALdigital 10-04-15
    JCALdigital 10-04-15 Member Since 2012

    "I'm a wannabe polymath, but I suck at math."

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    "Some great insights I'll be taking to my Podcasting."

    Not as much here for Podcasters as I was lead to believe... but what is applicable to Podcasting is incredibly insightful, intelligently explained, and most importantly deeply researched.

    Valerie herself is a great narrator, and her guests add some real weight to this program.

    3 of 3 people found this review helpful
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    Johanna 10-07-15
    Johanna 10-07-15
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    "ESSENTIAL FOR COMMUNICATORS"
    Would you listen to Beyond Powerful Radio again? Why?

    If you make your living from talking or if communicating compellingly is important to you then this book is brilliant. I love Geller's line "tell the truth and never be boring". But there's a lot more to it than that. There's great info here for anyone who does public speaking and really for all media professionals, radio producers, presenters, podcasters -. I'll be recommending it to anyone who will listen :)


    What was one of the most memorable moments of Beyond Powerful Radio?

    Geller's maxim - "Tell the truth and never be boring" is classic. And the more I think about it the more important it seems.


    What does Valerie Geller bring to the story that you wouldn’t experience if you just read the book?

    She reads it in a very engaging way and this compels you to take on board the messages. I think you get that when you read it too, but the force of her personality coming through in her reading makes her messages even more urgent. I like the way you can hear a smile in her voice at times. She's very likeable.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    So far it's made me laugh.


    Any additional comments?

    If you're a public speaker get it. If you're in media it's compulsory.

    2 of 2 people found this review helpful
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    John May 11-14-16
    John May 11-14-16 Member Since 2017
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    "The Bible of Radio"

    This is a great resource for the radio industry. From on-air personality to the sales team is covered with professional insights and advice.

    0 of 0 people found this review helpful

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