Showing results by publisher "Penguin Audio" in Business Development & Entrepreneurship

From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization.

On any given morning, you might wake up and shower with water, make your coffee with water, flush your toilet with water - and think nothing of it. But around the world, more than three-quarters of a billion people can’t do any of that - because they have no clean water source near their homes. This crisis affects a third of the people on the planet. It keeps kids out of school and women out of work. It traps people in extreme poverty. It spreads disease. It’s also solvable. That conviction is what brought together movie actor Matt Damon and water expert and engineer Gary White.

Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.

Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just 10 simple - but easily misunderstood - paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.

The best-selling author of Perfectly Legal returns with a powerful new expose.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Whether you want to leave a dead-end job, heal a relationship, grow a business, master your money, or just find two free hours in your day, Everything is Figureoutable will train your brain to think more positively and help you break down any dream into manageable steps.

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

The shocks of 2020 have been great and small, disrupting the world economy, international relations, and the daily lives of virtually everyone on the planet. Never before has the entire world economy contracted by 20 percent in a matter of weeks nor in the historic record of modern capitalism has there been a moment in which 95 percent of the world's economies were suffering all at the same time. Across the world, hundreds of millions have lost their jobs. And over it all looms the specter of pandemic, and death.

In 2005, Ed Levine was a freelance food writer with an unlikely dream: to control his own fate and create a different kind of food publication. He wanted to unearth the world's best bagels, the best burgers, the best hot dogs - the best of everything edible. To build something for people like him who took everything edible seriously, from the tasting menu at Per Se and omakase feasts at Nobu down to mass-market candy, fast food burgers, and instant ramen.

As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company” - even though she had no company, no business plan - just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, time and time again, she built that first order into a multi-million-dollar company called Hedley & Bennett.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Entrepreneurs and leaders face big questions every day. How should you be focusing your efforts? What will your idea look like in real life? How do you start? How many meetings and discussions does it take before you can be sure you've got the right solution? Now there's a surefire way to answer these important questions: the sprint.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.

Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.

A groundbreaking chronicle of the birth - and death - of a pair of jeans, that exposes the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet.

The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

Current events have deep roots, and the key to navigating today’s roiling policies lies in the events that started it all — the 2008 economic crisis and its aftermath. Despite initial attempts to downplay the crisis as a local incident, what happened on Wall Street beginning in 2008 was, in fact, a dramatic caesura of global significance that spiraled around the world, from the financial markets of the UK and Europe to the factories and dockyards of Asia, the Middle East, and Latin America.