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Measure What Matters
- OKRs: The Simple Idea That Drives 10x Growth
- Narrated by: Alex Garden, Andrew Cole, Atticus Tysen, Bono, Brett Kopf, Cristos Goodrow, Jini Kim, John Doerr, Joseph Suzuki, Julia Collins, Mike Lee, Patti Stonesifer, Susan Wojcicki, William Davidow
- Length: 7 hrs and 56 mins
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Publisher's summary
Brought to you by Penguin.
Instant New York Times best seller.
The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page and contributions from Bono and Bill Gates.
Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations.
This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organisation or team aim high, move fast, and excel.
Critic reviews
"I'd recommend John's book for anyone interested in becoming a better manager." (Bill Gates)
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- Greg
- 04-10-20
Only real 5 out of 5
This is the only true 5 out of 5 book. This is my first read, but about to buy the paper copy to do a deep dive and become an “evangelist”.
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1 person found this helpful
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- mcampello
- 10-03-19
A must read for all transformators
If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you.
The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.
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- Anonymous User
- 02-27-23
Simple, uncluttered and direct
Such a helpful listen in a way that is easy to digest. Well with the time investment, it will pay you back BIG time!
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- Anonymous User
- 02-11-23
many aha moments
This book brought me a great clarity. super useful and practical. can use it right away
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- Anonymous User
- 01-13-23
Solid Business Book - well worth the read
Enjoyed the book - a fresh approach to transparent objective setting and execution. Good case studies included. Not overly complicated or lengthy. In short, well worth the read.
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- Arfath Saleem
- 11-07-22
Great Read! Well narrated
Interesting stories and insights to master OKRs. Well researched and has some great practical insight that helps a professional achieve greatness through OKRs
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- Amazon Customer
- 04-27-22
Could have been a blog post
Nothing truly groundbreaking here. It’s just a simple process of setting actionable and somewhat measurable goals. A secondary idea is weekly one on one meetings between managers and their direct reports. This wasn’t novel even 10 years ago. I wouldn’t bother with this book. If you get the basic concept of OKRs — and you can get it in about 500 words — then this book doesn’t any further nuance or insight.
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- Aleks
- 10-28-21
Great tips from world's top managers
Intellectual workers demand modern treatment.
More human.
2021 and still most companies still apply factory methodologies for management.
It is simple : happier = more productive.
Dont turn your company into a modern slavery.
Here's a guide how you can operate differently
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- Talia
- 03-30-21
Fantastic insights & practical methods.
I really loved this book. so much insight. I can't wait to read it again and implement.
I live how they had specific examples from different business and it was also really nice that they got those people to read their sections.
I want to read it again so I don't miss a thing.
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- Whalan
- 10-24-20
MWM:-
Absolutely wonderful...! The content of the book was really insightful. Performance, although different was good.
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- Rick
- 08-16-19
Too many anecdotes
Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter.
My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!
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12 people found this helpful
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- Sunil Hareendran
- 05-11-19
objectives, key results
culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.
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5 people found this helpful
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- Lisa
- 06-02-19
OKRs and how to make them work in detail
Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.
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4 people found this helpful
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- jc
- 11-13-18
Well worth a listen
Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message.
Enjoy it.
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4 people found this helpful
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- MB
- 03-19-20
Read the High Output Management rather than this b
I run a small business and was keen to learn more about OKRs. However, this book disappointed as it was essentially just a long winded introduction into original source - Andy Grove's book "High Output Management". The book praises the method but I have no idea how to approach it in practice. It is also a bit ironic that Zume is presented as a great success while the company has nosedived since the book was published. I have to credit narration of the book though as multiple voices give it an extra spin.
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3 people found this helpful
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- Amazon Customer
- 03-04-20
Good but overly long
Decent explanation of the premise but then anecdote after anecdote from mainly large silicon valley forms. You could remove probably a third of this book and lose none of the value.
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1 person found this helpful
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- Konrad
- 08-08-19
Transformative
Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.
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- Cebe Seren
- 05-04-19
Great audiobook however difficult to use without physical book
I would have liked to have read this to make notes. Hard to do so while listening in car!
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- Gary
- 08-11-23
Ideas are easy. Execution is everything.
Ideas are easy.
Execution is everything.
Agree.
We do not learn from experience.
We learn from reflecting on experience.
Agree.
Innovation tends to dwell less at the centre of an organisation than at its edges.
Been there.
If you set a crazy, ambitious goal and miss it, you’ll still achieve something remarkable.
Done that. Hit and missed plenty of them over the years.
Learned a lot along the way.
Actions - and data - speak louder than words.
Indeed.
Peak performance is the product of collaboration and accountability.
So many insights.
So many valuable nuggets.
Things I tried.
Things I've done.
Things I now need to do.
I'd vote for you John Doerr
“In God we trust; all others must bring data."
W. Edwards Deming”
Second book recommendation of the week: Measure What Matters by John Doerr
#innovation #experience #collaboration #data
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- Philip
- 05-24-23
Many good practical examples
The book insists that KPIs are the key to success (almost the most important thing) - it's a discussable point. However it's really useful because there are many good examples and best practices, including recommendations on how to run 1 on 1s with our team members. Really useful!
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- Anonymous User
- 06-07-19
Terrible audio
Could not listen to it after more than a minute
The worst audio for such an important book to read
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2 people found this helpful
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- Anonymous User
- 08-08-23
Not for me
The author beautifully stretches 5-10 minutes of material into almost eight hours (sigh). The End.
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- Nash
- 05-31-22
Narration lets this down
Important ideas that could be described in a single blog post. So much fluff.
Critically, the narration is just odd. it’s like the guy is reading the material for the first time.
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- Anonymous User
- 05-28-22
Inspirational
A great guide and inspirational accounts of an idea that seems pretty simple, but not at all easy to do. Take-home penny-drops, slow burn style.... well worth the time.
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- .swip!
- 05-21-22
great info, presentation a bit dry
whilst listening to this book I wholeheartedly signed up to the idea of OKR'S, so I. that sense it was a good book.
A bit of a struggle to get through though
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- Sincere Reader
- 05-18-22
Stories and Stories
The first 12 chapters were about experiences of incumbents and today's big tech giants. The last chapter helped a little to understand how to set OKR's.
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- Nicole
- 03-11-22
Best part last chapter.
There are a lot of stories that make up most of the book. I found the last chapter the most beneficial.
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- JT
- 04-02-21
repeat repeat repeat the whole book can be 30mim
repeat repeat repeat
book has an idea gives 100 examples... to long too little depth
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- john shanahan
- 01-12-21
Cut to the heart
John has done a comprehensive job. Very compelling. Will take a second read to absorb.
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- Anonymous User
- 08-30-20
An important book for anyone who wants to achieve
Measure What Matters outlines the processes of setting Objectives and Key Results or OKRs - the framework for goal setting and success used by Google, Microsoft and the Gates Foundation, just to name a few big time companies. The structure of goal setting and achievement in this book should be standard reading for all MBA students.
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
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Summary of Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr: Key Takeaways & Analysis Included
- By: Ninja Reads
- Narrated by: Ninja Reads
- Length: 41 mins
- Unabridged
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In a quick, easy listen, you can take the main principles from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs! John Doerr spells out the recipe for efficiency in corporations by using objectives and key results. A seasoned pro, Doerr traces on his history with OKRs and uses several examples from case studies by people who have implemented his system of utilizing OKRs.
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High Points & Low Points - Mostly the Latter
- By Bob Burton on 04-20-20
By: Ninja Reads
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The OKRs Field Book
- A Step-by-Step Guide for Objectives and Key Results Coaches
- By: Ben Lamorte
- Narrated by: Timothy Andrés Pabon
- Length: 5 hrs and 32 mins
- Unabridged
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Ben Lamorte, a seasoned coach and management science expert, provides a structured approach for implementing objectives and key results. This book provides tips and tools that enable you to coach your OKRs clients with confidence. Perfect for external coaches and business mentors looking for a repeatable structure to help their clients succeed with OKRs, The OKRs Field Book is also an indispensable resource for internal coaches looking to support their organization's OKRs program.
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A must for coaching on OKRs
- By Kimberlie on 06-04-23
By: Ben Lamorte
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- By: John Doerr, Larry Page - foreword
- Narrated by: John Doerr, full cast, Julia Collins, and others
- Length: 7 hrs and 56 mins
- Unabridged
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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Last chapter covers what matters most
- By Dan Richards on 06-08-18
By: John Doerr, and others
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
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The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
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This is a eulogy, not a "playbook."
- By intangiblereverie on 04-17-19
By: Eric Schmidt, and others
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick