Showing results by publisher "Penguin Audio" in Sales & Selling
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Drive
- The Surprising Truth About What Motivates Us
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Unabridged
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Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
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Not as good as A Whole New Mind
- By Michael O'Donnell on 04-30-10
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Drive
- The Surprising Truth About What Motivates Us
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Release date: 12-29-09
- Language: English
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- By Elias Karráa on 08-11-19
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 07-16-19
- Language: English
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Release date: 12-31-12
- Language: English
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 11-13-18
- Language: English
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Love it, invaluable business resource!
- By Marxk Madhavan on 06-25-17
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 09-08-15
- Language: English
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Something to Think About
- By Anonymous User on 09-08-23
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 09-20-22
- Language: English
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Eat Their Lunch
- Winning Customers Away from Your Competition
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 25 mins
- Unabridged
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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painful listen
- By Amazon Customer on 11-17-18
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 25 mins
- Release date: 11-06-18
- Language: English
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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Misunderstands both Science and Selling
- By Mike A on 04-25-17
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 11-15-16
- Language: English
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Sell More with Science
- The Mindsets, Traits, and Behaviors That Create Sales Success
- By: David Hoffeld
- Narrated by: Mike Lenz
- Length: 6 hrs and 50 mins
- Unabridged
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Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.
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A MUST READ for anyone in sales
- By Diana A. on 05-07-22
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Sell More with Science
- The Mindsets, Traits, and Behaviors That Create Sales Success
- Narrated by: Mike Lenz
- Length: 6 hrs and 50 mins
- Release date: 03-22-22
- Language: English
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Purple Cow
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
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Purple Cow
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Release date: 11-24-20
- Language: English
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Message tainted by using shady biz as examples
- By Amazon Customer on 04-25-19
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 04-03-18
- Language: English
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The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- By: Brant Pinvidic
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Unabridged
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Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.
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Missing content
- By baby e's mommy on 04-28-22
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The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Release date: 10-29-19
- Language: English
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- By: Oren Klaff
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Unabridged
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- By Justin on 09-19-19
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Release date: 08-13-19
- Language: English
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Let's Get Real or Let's Not Play
- Transforming the Buyer/Seller Relationship
- By: Mahan Khalsa, Randy Illig, Stephen R. Covey
- Narrated by: Mahan Khalsa, Randy Illig, Stephen R. Covey
- Length: 6 hrs and 52 mins
- Unabridged
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Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose.
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On Target Information
- By Chris on 01-28-22
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Let's Get Real or Let's Not Play
- Transforming the Buyer/Seller Relationship
- Narrated by: Mahan Khalsa, Randy Illig, Stephen R. Covey
- Length: 6 hrs and 52 mins
- Release date: 12-10-19
- Language: English
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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beautiful - the examples and the narration!
- By kinshuk poddar on 03-09-22
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Release date: 04-27-17
- Language: English
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The Challenger Sale
- How to Take Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
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Lacks Depth
- By Rory Branford on 04-08-24
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The Challenger Sale
- How to Take Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 02-10-22
- Language: English
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- By: Guy Kawasaki
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Unabridged
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.
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I judged a book by it's cover-story
- By Derek on 04-14-11
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Release date: 03-08-11
- Language: English
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The Sell
- The Secrets of Selling Anything to Anyone
- By: Fredrik Eklund, Bruce Littlefield, Barbara Corcoran - foreword
- Narrated by: Fredrik Eklund, Barbara Corcoran
- Length: 8 hrs and 23 mins
- Unabridged
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Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: To make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
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Don't waste time or money.
- By PA NANA on 07-10-16
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The Sell
- The Secrets of Selling Anything to Anyone
- Narrated by: Fredrik Eklund, Barbara Corcoran
- Length: 8 hrs and 23 mins
- Release date: 04-14-15
- Language: English
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Go-Givers Sell More
- By: Bob Burg, John David Mann
- Narrated by: Bob Burg
- Length: 3 hrs and 47 mins
- Unabridged
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The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.
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Go-Givers Sell More
- Narrated by: Bob Burg
- Length: 3 hrs and 47 mins
- Release date: 02-10-22
- Language: English
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Eat What You Kill
- Becoming a Sales Carnivore
- By: Sam Taggart
- Length: 9 hrs
- Unabridged
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From improvisational tips to take your pitches to the next level to activating your “prey drive” to supercharge prospecting, Eat What You Kill is the synthesis of everything Sam Taggart has learned on his way to becoming the world’s best salesman.
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Eat What You Kill
- Becoming a Sales Carnivore
- Length: 9 hrs
- Release date: 01-14-25
- Language: English
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