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Hacking Growth
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
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5 out of 5 stars
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Well worth the investment of time.
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Performance4.5 out of 5 stars 359
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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3 out of 5 stars
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Weak Narration Makes for a Boring Listen
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Publisher's Summary
Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.
Critic Reviews
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)
More from the same
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Narrator
What members say
Average Customer Ratings
Overall
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- Jared
- 08-15-19
Best growth hacking guide.
This is written by one of the original online "growth hackers". It has many great case studies and examples to learn from. As well as providing a framework to follow to implement growth hacking into your own business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Luke
- 11-23-18
Must read!!
Highly recommend this for anyone looking to scale their business. I’ll be sharing it with my staff.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- affillions
- Canada
- 08-31-18
Amazing Book!
Full of several valuable insights through real world examples. Very important and relevant for anyone looking to grow their business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Phillip Boateng
- 06-07-17
Great book, well narrated!
I really enjoyed this book, each chapter helped trigger more and more ideas!
There is a lot of value in this book, its a must!
4 of 5 people found this review helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Mat Brunt
- 04-11-18
Very good book, but maybe not for audio
I really liked the content in the book, but I'm not sure it lends that well to the audio performance. It felt like a substantial part of the book was the reading of lists in a monotonic voice, so maybe better with the written book instead.
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Margaret Bent
- 04-09-18
Good insight
This is a great insight but it really focussed on companies with reasonable resources and funding. Not so helpful for early stage unfunded companies with limited resources.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Boris1234
- 09-16-17
Great book
Great I sights well done. Good examples and theory combined in a very useful book. This book is useful for any business at any stage.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
- Andrei
- 07-23-17
damn good book. simple, to the point, no fluff.
the only question that I'm left asking myself is why some companies that experiment like hell don't grow while others that don't have a growth team do. i guess that are thousands of reasons why, but it would've been nice to explore some examples.
1 of 1 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- S. Brown
- 10-08-19
Dull and too specific
Really dull telling of quite an exciting space. Focusses on having a growth team annoyingly.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ritesh Kanjee
- 03-12-19
Great book learnt a lot for my business
Loved it and was great to see what I can do to grow my business. One thing I would like is a summary of all the important points and a place to start if I'm new to growth hacking. Sort of like a cheat sheet. But there is a wealth of information here.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Adam Breedon
- 03-07-19
back to back
I enjoyed this that much I listened to it back to back, bought the book and wrote this review.
it's still one I'll listen to again and a book I'll scribble in with ideas.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- LC
- 01-02-19
Great introduction to growth hacking
Packed with useful techniques and examples of how to implement growth hacking and what can be achieved from it. It presents a convincing case for setting up a dedicated growth function in your company.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Agne
- 05-07-18
Great guide for any organisation
Amazing guide. Like the structure and ways to implement growth hacking in the business n matter which organisation you work at.
1 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 06-08-17
Best book to get you thinking about growth!
This book gives you fantastic tools and insights to get started with growth, even if you're not a tech business and tips no matter the size of your team!
2 of 2 people found this review helpful