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Publisher's Summary

Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks

Critic Reviews

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)

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What listeners say about Hacking Growth

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Best growth hacking guide.

This is written by one of the original online "growth hackers". It has many great case studies and examples to learn from. As well as providing a framework to follow to implement growth hacking into your own business.

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Must read!!

Highly recommend this for anyone looking to scale their business. I’ll be sharing it with my staff.

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Amazing Book!

Full of several valuable insights through real world examples. Very important and relevant for anyone looking to grow their business.

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  • Mat Brunt
  • 04-11-18

Very good book, but maybe not for audio

I really liked the content in the book, but I'm not sure it lends that well to the audio performance. It felt like a substantial part of the book was the reading of lists in a monotonic voice, so maybe better with the written book instead.

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  • Margaret Bent
  • 04-09-18

Good insight

This is a great insight but it really focussed on companies with reasonable resources and funding. Not so helpful for early stage unfunded companies with limited resources.

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  • Phillip Boateng
  • 06-07-17

Great book, well narrated!

I really enjoyed this book, each chapter helped trigger more and more ideas!
There is a lot of value in this book, its a must!

4 people found this helpful

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  • Boris1234
  • 09-16-17

Great book

Great I sights well done. Good examples and theory combined in a very useful book. This book is useful for any business at any stage.

1 person found this helpful

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  • Andrei
  • 07-23-17

damn good book. simple, to the point, no fluff.

the only question that I'm left asking myself is why some companies that experiment like hell don't grow while others that don't have a growth team do. i guess that are thousands of reasons why, but it would've been nice to explore some examples.

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  • Rory Macrae
  • 04-25-21

Too much padding

If you want a primer on what ‘growth hacking’ actually is, you don’t need this book — read a blog post instead. The basic premise behind the ‘growth hacker’ approach to marketing is actually very simple and doesn’t need long to explain, it turns out.

As such, I found 80% of this book to be ‘filler’. Some of the anecdotes about real companies were moderately interesting. The rest I found to be generic with little original merit (eg ‘working in teams is good!’). There are some powerful insights to be gleaned from this book, but there was to much padding for me.

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  • Simon Browning
  • 03-30-20

So much great advice, systems and process

This is an easy listen and very well delivered. There are many simple lessons within this book that I would be amazed if you don't find at least one piece of value that would repay your purchase many times over. If you're looking at growing this is a must read.

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  • Bill Carr
  • 03-04-20

Great book

Great book, a little dated now but a great starting point to growth hacking with plenty of examples. But the book too!

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  • S. Brown
  • 10-08-19

Dull and too specific

Really dull telling of quite an exciting space. Focusses on having a growth team annoyingly.

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  • Ritesh Kanjee
  • 03-12-19

Great book learnt a lot for my business

Loved it and was great to see what I can do to grow my business. One thing I would like is a summary of all the important points and a place to start if I'm new to growth hacking. Sort of like a cheat sheet. But there is a wealth of information here.

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  • Amazon Customer
  • 06-08-17

Best book to get you thinking about growth!

This book gives you fantastic tools and insights to get started with growth, even if you're not a tech business and tips no matter the size of your team!

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  • Monika Lumetorm
  • 02-18-20

Don't expect miracles

Narrator was fine. The book itself gives a good overview of the growth hacking strategy and if you've never heard of agile, you might be impressed by the simplicity of the 'growth hacking' method.

This book can give you few good experiment ideas but don't expect it to be any book of revelation.