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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success
Narrated by: Morgan Brown, Sean Ellis
Length: 10 hrs and 43 mins
Categories: Business, Marketing
4.5 out of 5 stars (21 ratings)

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Publisher's Summary

Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks

Critic Reviews

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)

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Best growth hacking guide.

This is written by one of the original online "growth hackers". It has many great case studies and examples to learn from. As well as providing a framework to follow to implement growth hacking into your own business.

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Must read!!

Highly recommend this for anyone looking to scale their business. I’ll be sharing it with my staff.

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Amazing Book!

Full of several valuable insights through real world examples. Very important and relevant for anyone looking to grow their business.

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  • Phillip Boateng
  • 06-07-17

Great book, well narrated!

I really enjoyed this book, each chapter helped trigger more and more ideas!
There is a lot of value in this book, its a must!

4 of 5 people found this review helpful

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  • Mat Brunt
  • 04-11-18

Very good book, but maybe not for audio

I really liked the content in the book, but I'm not sure it lends that well to the audio performance. It felt like a substantial part of the book was the reading of lists in a monotonic voice, so maybe better with the written book instead.

1 of 1 people found this review helpful

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  • Margaret Bent
  • 04-09-18

Good insight

This is a great insight but it really focussed on companies with reasonable resources and funding. Not so helpful for early stage unfunded companies with limited resources.

1 of 1 people found this review helpful

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  • Boris1234
  • 09-16-17

Great book

Great I sights well done. Good examples and theory combined in a very useful book. This book is useful for any business at any stage.

1 of 1 people found this review helpful

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  • Andrei
  • 07-23-17

damn good book. simple, to the point, no fluff.

the only question that I'm left asking myself is why some companies that experiment like hell don't grow while others that don't have a growth team do. i guess that are thousands of reasons why, but it would've been nice to explore some examples.

1 of 1 people found this review helpful

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  • S. Brown
  • 10-08-19

Dull and too specific

Really dull telling of quite an exciting space. Focusses on having a growth team annoyingly.

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  • Ritesh Kanjee
  • 03-12-19

Great book learnt a lot for my business

Loved it and was great to see what I can do to grow my business. One thing I would like is a summary of all the important points and a place to start if I'm new to growth hacking. Sort of like a cheat sheet. But there is a wealth of information here.

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  • Adam Breedon
  • 03-07-19

back to back

I enjoyed this that much I listened to it back to back, bought the book and wrote this review.

it's still one I'll listen to again and a book I'll scribble in with ideas.

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  • LC
  • 01-02-19

Great introduction to growth hacking

Packed with useful techniques and examples of how to implement growth hacking and what can be achieved from it. It presents a convincing case for setting up a dedicated growth function in your company.

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  • Agne
  • 05-07-18

Great guide for any organisation

Amazing guide. Like the structure and ways to implement growth hacking in the business n matter which organisation you work at.

1 of 2 people found this review helpful

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  • Amazon Customer
  • 06-08-17

Best book to get you thinking about growth!

This book gives you fantastic tools and insights to get started with growth, even if you're not a tech business and tips no matter the size of your team!

2 of 2 people found this review helpful