Hacking Growth Audiolibro Por Morgan Brown, Sean Ellis arte de portada

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

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Hacking Growth

De: Morgan Brown, Sean Ellis
Narrado por: Morgan Brown, Sean Ellis
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Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks Estimación y Planificación Estratégica Gestión y Liderazgo Marketing Marketing y Ventas Pequeñas Empresas y Espíritu Emprendedor Ventas y Comercialización Marketing digital

Reseñas de la Crítica

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)
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must for performance marketers and other growth leaders , especially for startups! great examples and lucid style.

beautiful - the examples and the narration!

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This is written by one of the original online "growth hackers". It has many great case studies and examples to learn from. As well as providing a framework to follow to implement growth hacking into your own business.

Best growth hacking guide.

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this book and the concepts within it have fundamentally improved my ability to grow my business

Game changer

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Highly recommend this for anyone looking to scale their business. I’ll be sharing it with my staff.

Must read!!

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Full of several valuable insights through real world examples. Very important and relevant for anyone looking to grow their business.

Amazing Book!

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