Showing results by publisher "Penguin Audio" in Marketing & Sales
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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beautiful - the examples and the narration!
- By kinshuk poddar on 03-09-22
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Release date: 04-27-17
- Language: English
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The Challenger Sale
- How to Take Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
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Lacks Depth
- By Rory Branford on 04-08-24
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The Challenger Sale
- How to Take Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 02-10-22
- Language: English
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The Experience Mindset
- Changing the Way You Think About Growth
- By: Tiffani Bova, Tom Peters - foreword
- Narrated by: Tiffani Bova, Kaleo Griffith
- Length: 6 hrs and 30 mins
- Unabridged
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In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff—actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time.
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Everything needed w/case stories w/o unnecessary fluff
- By Annie Roslawski on 06-21-23
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The Experience Mindset
- Changing the Way You Think About Growth
- Narrated by: Tiffani Bova, Kaleo Griffith
- Length: 6 hrs and 30 mins
- Release date: 06-06-23
- Language: English
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release date: 06-11-19
- Language: English
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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Worth it
- By akinwande ayodeji on 01-17-22
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 05-07-19
- Language: English
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Think Simple
- How Smart Leaders Defeat Complexity
- By: Ken Segall
- Narrated by: Ken Segall
- Length: 7 hrs and 30 mins
- Unabridged
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Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service.
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Absolutely incredible! Should be required reading…
- By Ray Junior on 08-17-17
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Think Simple
- How Smart Leaders Defeat Complexity
- Narrated by: Ken Segall
- Length: 7 hrs and 30 mins
- Release date: 06-07-16
- Language: English
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- By: Guy Kawasaki
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Unabridged
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.
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I judged a book by it's cover-story
- By Derek on 04-14-11
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Release date: 03-08-11
- Language: English
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Unreasonable Hospitality
- The Remarkable Power of Giving People More Than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences.
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Unreasonable Hospitality
- The Remarkable Power of Giving People More Than They Expect
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Release date: 02-08-24
- Language: English
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The Sell
- The Secrets of Selling Anything to Anyone
- By: Fredrik Eklund, Bruce Littlefield, Barbara Corcoran - foreword
- Narrated by: Fredrik Eklund, Barbara Corcoran
- Length: 8 hrs and 23 mins
- Unabridged
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Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: To make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
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Don't waste time or money.
- By PA NANA on 07-10-16
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The Sell
- The Secrets of Selling Anything to Anyone
- Narrated by: Fredrik Eklund, Barbara Corcoran
- Length: 8 hrs and 23 mins
- Release date: 04-14-15
- Language: English
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Go for the physical book instead.
- By J on 10-23-19
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 11-13-18
- Language: English
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- By: Tien Tzuo, Gabe Weisert
- Narrated by: Dan Woren, Tien Tzuo
- Length: 7 hrs and 41 mins
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Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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Delivers on 1/2 of its Subtitle
- By AdaManda on 10-09-19
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- Narrated by: Dan Woren, Tien Tzuo
- Length: 7 hrs and 41 mins
- Release date: 06-05-18
- Language: English
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Go-Givers Sell More
- By: Bob Burg, John David Mann
- Narrated by: Bob Burg
- Length: 3 hrs and 47 mins
- Unabridged
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The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.
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Go-Givers Sell More
- Narrated by: Bob Burg
- Length: 3 hrs and 47 mins
- Release date: 02-10-22
- Language: English
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 14 mins
- Unabridged
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These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra five per cent of sales growth, The Automatic Customer will be your secret weapon.
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrated by: Don Hagen
- Length: 5 hrs and 14 mins
- Release date: 04-07-22
- Language: English
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Eat What You Kill
- Becoming a Sales Carnivore
- By: Sam Taggart
- Length: 9 hrs
- Unabridged
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From improvisational tips to take your pitches to the next level to activating your “prey drive” to supercharge prospecting, Eat What You Kill is the synthesis of everything Sam Taggart has learned on his way to becoming the world’s best salesman.
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Eat What You Kill
- Becoming a Sales Carnivore
- Length: 9 hrs
- Release date: 01-14-25
- Language: English
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Release date: 06-05-18
- Language: English
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- By: Jeanne Bliss
- Narrated by: Jeanne Bliss
- Length: 6 hrs and 10 mins
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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.
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You owe everything to your mom?
- By Magnus on 09-03-21
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- Narrated by: Jeanne Bliss
- Length: 6 hrs and 10 mins
- Release date: 05-08-18
- Language: English
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Do Open
- By: David Hieatt
- Narrated by: Matt Addis
- Length: 1 hr and 49 mins
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How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
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Do Open
- Narrated by: Matt Addis
- Series: Do Books
- Length: 1 hr and 49 mins
- Release date: 11-30-17
- Language: English
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Blockchain Revolution
- By: Don Tapscott, Alex Tapscott
- Narrated by: John Chancer
- Length: 17 hrs and 53 mins
- Unabridged
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The definitive audiobook on how the technology behind bitcoin and cryptocurrency is changing the world - majorly expanded with new material on cryptoassets, icos, smart contracts, digital identity and more. Blockchain is the ingeniously simple technology behind Bitcoin. But it is much more than that. It is a public ledger to which everyone has access but which no single person controls. It enables companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure but fundamentally open. And soon it will be everywhere.
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The next internet
- By Cliente Amazon on 03-16-19
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Blockchain Revolution
- Narrated by: John Chancer
- Length: 17 hrs and 53 mins
- Release date: 07-05-18
- Language: English
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The Fourth Industrial Revolution
- By: Klaus Schwab
- Narrated by: Mr Nicholas Guy Smith
- Length: 5 hrs and 32 mins
- Unabridged
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The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives. We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate.
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A peek into the future
- By Anonymous User on 11-08-21
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The Fourth Industrial Revolution
- Narrated by: Mr Nicholas Guy Smith
- Length: 5 hrs and 32 mins
- Release date: 01-05-17
- Language: English
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- By: Shlomo Benartzi, Jonah Lehrer
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Unabridged
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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Not the best book for listening
- By Shawn Kim on 01-21-17
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Release date: 10-06-15
- Language: English
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