Subscribed

Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Narrated by: Dan Woren, Tien Tzuo
Length: 7 hrs and 41 mins
4.5 out of 5 stars (235 ratings)

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Publisher's Summary

Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning. 

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. 

Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. 

But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy - or risk being left behind. 

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: 

  • Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. 
  • Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. 
  • Caterpillar uses subscriptions to help solve problems - it's not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Includes a bonus PDF with charts, images, and graphs.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2018 Tien Tzuo and Gabe Weisert (P)2018 Penguin Audio
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Just okay

Okay book describing history of recent technology developments. But quite boring unless you spent the last 5 years in a cave (and haven’t heard about Uber or Netflix - for each of them there is almost a whole chapter)

4 people found this helpful

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    3 out of 5 stars

Delivers on 1/2 of its Subtitle

So this book has a subtitle that reads "Why the Subscription Model Will Be Your Company's Future - and What to Do About It"
About 5 hours is regarding the 1st part of this subtitile. The author presents overviews on some of the bigger companies that have been game changers in the subscription field (Netflix, Amazon, Adobe), but doesn't focus much on the details. The audio feels like a textbook, and I found my mind wandering quite a bit wondering when it would get to the good stuff. The good stuff, to me, is the application of the subscription model to your own business, which is what the 2nd half of the subtitle promises to deliver. It was an empty promise, there was nothing actionable for a business owner to use to transition to the subscription model. I was hoping the author would at least recommend some software tools, but alas, it was an empty promise. If you want an overview of the more obvious cases where big companies implemented the subscription model, give this a listen. If you want the HOW to implement the subscription model to your own company, keep looking. I know I will.

1 person found this helpful

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Read for revitalizes thinking

Really enjoyed this book. Very helpful in categorizing thoughts on modernizing business models and how new values are created. Hundreds of great examples. This will be the future business model of large share of hardware in 10 years.

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Very good book: clear and straight to the point

The book shows clearly how the market changes and present examples in many areas. Very complete and easy to understand!

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Very Insightful

I really enjoyed this book. I now have a better understanding of the subscription business model. I will be applying this insight to my business.

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    2 out of 5 stars

A fast food version of a book.

If you are a believer in the adage: “The old rules don’t apply...” then by all means, this book is for you.

If you are a skeptic and view the world through a complex lens, you may find this book to be the literary equivalent of fast food. Tasty & initially satisfying, but in the final analysis, closer to Kool Aid than red wine.

The examples used to support the various premises could have many reasons for success or failure. In many cases, those have become known after the publishing of Subscribed. Thus the justifications for some points falls apart.

This doesn’t eliminate the insight and perspectives presented in the book, but it does bring into question the certainty with which the authors arguments are presented.

Still, it’s worth a read.

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Excellent data driven primer for subscriptions

Great read for learning the reasons behind the move to the subscription business model and best practices for implementing one.

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Great book

I really love this book it made me rethink our business model and execution engine

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Insightful for anyone in CS

I felt the book did a good job of articulating how customer success is only going to be a growing field and discipline.