• Subscribed

  • Why the Subscription Model Will Be Your Company's Future - and What to Do About It
  • By: Tien Tzuo, Gabe Weisert
  • Narrated by: Dan Woren, Tien Tzuo
  • Length: 7 hrs and 41 mins
  • 4.5 out of 5 stars (324 ratings)

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Publisher's Summary

Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning. 

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. 

Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. 

But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy - or risk being left behind. 

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: 

  • Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. 
  • Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. 
  • Caterpillar uses subscriptions to help solve problems - it's not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Includes a bonus PDF with charts, images, and graphs.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2018 Tien Tzuo and Gabe Weisert (P)2018 Penguin Audio

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Delivers on 1/2 of its Subtitle

So this book has a subtitle that reads "Why the Subscription Model Will Be Your Company's Future - and What to Do About It"
About 5 hours is regarding the 1st part of this subtitile. The author presents overviews on some of the bigger companies that have been game changers in the subscription field (Netflix, Amazon, Adobe), but doesn't focus much on the details. The audio feels like a textbook, and I found my mind wandering quite a bit wondering when it would get to the good stuff. The good stuff, to me, is the application of the subscription model to your own business, which is what the 2nd half of the subtitle promises to deliver. It was an empty promise, there was nothing actionable for a business owner to use to transition to the subscription model. I was hoping the author would at least recommend some software tools, but alas, it was an empty promise. If you want an overview of the more obvious cases where big companies implemented the subscription model, give this a listen. If you want the HOW to implement the subscription model to your own company, keep looking. I know I will.

7 people found this helpful

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Just okay

Okay book describing history of recent technology developments. But quite boring unless you spent the last 5 years in a cave (and haven’t heard about Uber or Netflix - for each of them there is almost a whole chapter)

5 people found this helpful

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Great insight on subscriptions but basic

This was a great book that went in to detail on how the world is moving towards a subscription model but didn’t give any insight on how you can apply that model and the steps in how to do so.

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Remarkable content to deeply understand the concept of “Subscription Economy “

I recommend this book to anyone who would like to better understand if having access to a service is much better than owning an asset for the same purpose. It is indeed!!

Tien and Gabe do a masterful job of sharing their knowledge on this very thought-provoking topic.

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Fantastic insight

I've read a lot about the subscription model and this book gave further indepth analysis. I particularly liked the Adobe story about losing revenue. That took some twins to tell your board!

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A must read if you're worried about numbers

Lots of this book is obvious to anyone who's been paying attention to tech for the last 10 years or so.

That said, if you have a team who needs to be convinced about the financials, this book will give you the metrics to persuade them.

That alone is worth the price of admission. Good stuff!

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Must read for entrepreneurs

This book will get you thinking about your business model and help you better formulate your audience.

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Interesting, but a bit dry.

Good overview of the subscription business model which included many details and examples. Important for anyone in business and investors to understand these principles.

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A necessary read for anyone with any product or service that is looking to scale

The author but also the narrator made the topics and subject matter very easy to understand this is a book that is highly recommended for anyone with any product or service rather it be on or off-line online preferably as that’s where things really scale. This book will walk you through the understandings of why the subscription model is the new new and hell even the smallest of teams or individuals can take any product or service and scale it by following the simple proven methodologies all based around the entire customer life cycle journey

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Disruption at its best.

Great depth and insight into a complete sales and marketing industry movement. The modern era of business is here.