Showing results by narrator "Rory Sutherland" in All Categories
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- By anon. on 07-23-19
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 05-07-19
- Language: English
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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Worth it
- By akinwande ayodeji on 01-17-22
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 05-07-19
- Language: English
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Hacking the Unconscious
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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Don't bother if you listed to Alchemy
- By Dumitrita on 09-02-23
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release date: 04-08-21
- Language: English
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Rory Sutherland
- Audible Sessions: FREE Excusive Interview
- By: Holly Newson
- Narrated by: Rory Sutherland
- Length: 23 mins
- Original Recording
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Joining us at Audible Studios is British advertising executive Rory Sutherland, whose TED talks have been viewed nearly seven million times. He has recently released his book Alchemy: The Surprising Power of Ideas That Don't Make Sense. In many areas of our lives, reason plays an infinitesimal part. We are driven by unconscious desires. We are drawn to the beautiful, the extravagant and the absurd, such as tiny bottles of fragrance. If you want to influence people's choices, you have to bypass reason.
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Extremely Refreshing
- By Rurik McKaiser on 01-18-21
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Rory Sutherland
- Audible Sessions: FREE Excusive Interview
- Narrated by: Rory Sutherland
- Length: 23 mins
- Release date: 05-21-19
- Language: English
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