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Publisher's Summary

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.

If you are new to selling, this book will give you the tools, and the confidence, to make more sales. I will show you how to ask better questions, really listen to the answers, and help your customers buy. Using real examples and stories, of people just like you, I will guide you to find you own, unique selling style.

When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You have taken an important first step towards making more sales. Thanks for choosing me as your guide.

Alan Berg, CSP

Recorded by the author at Andover Textile Studios in New Jersey.

©2016 Left of Center Marketing & Publishing, LLC (P)2017 Left of Center Marketing & Publishing, LLC

What members say

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Inspirational!

I'm a prospective entrepreneur and have been working up to start my wedding planning business for years. Currently I am finishing my degree and getting certifications to start. I listened to this audio as part of a 14 hour road trip and do not regret it. I'm inspired to start working on my business even more and will be using Alan Berg for consulting in the future most definitely.

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Incredible book

Only thing better than this book is hearing Alan in person. Inspiring , educational, a must read for anyone in the industry

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Great!

What an awesome book. Its really helped me sort out how to wedding plan and be an event planner.

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Another Home Run!

A must read for any event vendor or professional. So many great tips and ideas to improve your business!

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  • Z
  • 08-21-17

Actionable great information

Very concise and actionable. Great content and very well presented. Book is read by the author who is a professional presenter, which makes the content engaging and easy to follow. Highly recommended.

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  • samantha jane tibor
  • 09-14-18

Great read

Really enjoyed listening, kept my attention and resonated, just what I needed for my business.