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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What members say

Average Customer Ratings

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  • 4.4 out of 5.0
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Explains why change is hard

The book explained why change is hard and I appreciated the strategies for implementing lasting change.

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Recommended by many friends

several friends recommended this book and I am very glad because it is a game changer

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Great content. Not so great narrator.

I struggled to stay engaged with the dull narrator. However, I enjoyed the content.

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One of my favourite books for inspiration

I love the way these guys write. Solid and still easy and fun. I have had Switch in my bookshelf for a long time and often refer to it for inspiration. Being able to hear makes it easier to remind myself of the theories and methods and get ideas for myself and clients.

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Engaging

This book is truly engaging. it provides a convincing argument to how to create and maintain change. a must read for any aspiring leader.

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Must listen for managers and leaders

loved it! It gave practical suggestions and stories. Change can be difficult but this book makes you think differently. The elephant, the driver and the path are vital things to consider if you want to drive change.

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Excellent book!

The Heath brothers break down the change process and present a simple pattern to take on many problems from personal, organizational, to societal. Excellent book and good performance.

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implement change

great read if trying to make a change! Many good examples give to help you in your journey.

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A must read for big changes

I've read all of their books and I think this one is the best. If you're looking to make big changes it can actually be easier and simpler than you think. By just learning and following some of these rules that you've already probably done in other aspects of your life, you can now apply these for all the habits that you want to create to culminate overtime to create giant changes

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Making a science of change

They deducted all the simple but crucial steps that lead to enormous, sometimes lifesaving changes.
It is very important to everyone specially business people.