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Publisher's Summary

How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​

Most of what we know about how ideas spread comes from best-selling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral", and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. 

When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. 

Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

©2021 Damon Centola (P)2021 Hachette Audio

Critic Reviews

“Damon Centola’s deeply insightful book provides compelling evidence about how change ripples and surges its way through our lives. This is timely must-reading for any leader who wants to meet the forces of resistance head-on and steer behavior in positive directions.” (Rosabeth Moss Kanter, Harvard Business School professor and author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time)

“This remarkable book provides a powerful way to think about change. Damon Centola elegantly synthesizes the latest research from network science, sociology, and psychology into a critically important guide to effecting change in our individual lives, businesses, societies, and beyond.” (Jonah Berger, Wharton Professor and best-selling author of The Catalyst and Contagious)

“In this moment of history when engrained norms and behaviors are being upended, Damon Centola, the scientist who reshaped our narrative about social change, helps us understand what sticks, and what passes, and how to use this knowledge to foster positive change. Change is a journey that highlights how social networks and norms, together, reshape our society." (Albert-László Barabási, author of The Formula)

What listeners say about Change

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Destined to be a classic

I’m already planning to revisit several of the excellent chapters in this book. It really deserves better than a five star rating!

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Great insights & easy 'read'

Did you love Malcolm Gladwell's Tipping Point? Then you'll like this one a lot too! It's non-overlapping, timely, and includes a fair amount of examples from the Life Sciences. An excellent, enjoyable, and educational read!