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Publisher's Summary

Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both?

Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn't want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay. What if there were a way to have the stability of a day job with the excitement of a start-up? All of the benefits of entrepreneurship with none of the pitfalls?

In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making you better at your day job. He also profiles real-world 10% Entrepreneurs, including Luke Holden, a cash-strapped recent college graduate who started his own lobster-roll empire and oversaw much of its first year of operations, all while working full time in corporate America; Dipali Patwa, a designer and mom whose side project designing and selling infant clothing is now a sensation; and a group of friends who met at a 6:00 a.m. Bible study class and went on to start a brewery that now generates millions in sales.

A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a start-up - including as a founder, angel, advisor, or aficionado. Most importantly, you don't have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis's 10% principles into action, you'll quickly start racking up small wins then watch as they snowball into your new (and far more entrepreneurial) life.

©2016 Patrick J. McGinnis (P)2016 Blackstone Audio, Inc.

What members say

Average Customer Ratings

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

Best for those who aren't yet 10% entrepreneurs

This book will really help people who are toying with the idea, based on the false dichotomy of having to leave their job, of tackling some entrepreneurial ventures.

The book lays out the concept so one can properly organize his/her thought processes and begin to create a plan.

It also deals with more of the soft concerns, like managing reputation, honoring one's current employer and dealing with family and friends.

As someone who has been tackling entrepreneurial ventures while gainfully employed for a few years, the book mostly helped me to understand that I'm not crazy, selfish or cheating (while all of those things could be true if not handled very well).

11 of 11 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

Could be helpful if you're lawyer and an MBA

First, The book needs a PDF to give the listener worksheets or at least checklists for each of the many prescriptions on the book.
More importantly, its more on being an angel investor or an advisor to a startup -- part-time. Very actionable if you are a lawyer or an MBA who wants some extra projects -- maybe to kill off the debt from those expensive degrees.
An average person - no way.
I think there is enough value in the book to not refund it, but I probably would have never bought it if I saw a review like this one.

9 of 9 people found this review helpful

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Good encouragement for getting started

This book was an encouraging read to get you started on the path to diversifying your income sources. It is a great contrast to typical business startup books that implore young develop a steely eyed focus on just your big idea. It shows a path for a typical salaried worker to open up their life to new business experiences and opportunities. However the book is limited in its appeal in that it largely resolves into instructions on how to take on a role in an incubator: as an advisor or a silent angel investor through a VC's eyes. There is little to garner from this book on building your own business on the side except for the urging you to build a team around you who will take on the majority of the business responsibilities.

Still, it is worth the time listening and digesting. The most valuable takeaway for me was the VC-style opportunity screening and due diligence framework.

3 of 3 people found this review helpful

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Too Vague

I've read blog posts that go into more depth than this book. There was too much about figuring out what you want to do and not enough how to go about doing it. There also literally no information about how your suppose to organize your time to run a business while keeping a full time job and maintaining a family life

1 of 1 people found this review helpful

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Lacked Practical Advise

There were a few good tips, mostly about perspective. I think the author has a good idea: spend your extra time diversifying so that you're not dependent on a single job, should something happen. However, it seemed to me that the majority of the book was blowing smoke to fill pages. A lot of reputation & the book lacked actionable ways to move forward but did explain the concept & categorized how a person can think of himself as a 10% Entrepreneur.

1 of 1 people found this review helpful

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Great read

It was a very good book to listen too. I wish there was a way to download some of the exercises. Being this was my very first book from Audible, I'm not quite sure how to navigate if there are downloads. I'm a heavy equipment mechanic looking into starting my own business. This book brought up a lot of good pointers and ways I can better prepare myself for this endeavor. If you can't figure out how to read between the lines and apply the information, perhaps you should look into another read.

1 of 1 people found this review helpful

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not for the working class

if you're in the corporate world or the financial sector, this is for you. if not, you're wasting your time.

5 of 8 people found this review helpful

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What’s that smell?

You know when your really hungry and some nearby restaurant is cooking something that smells delicious? This book is like that. It smells really great, but I can’t tell you what it is... two major flaws are in the editing. The grammar needs work, and the author’s personal anecdotes come off weird, irrelevant, and a little distracting; while the narrator’s WASPy voice makes these tales sound arrogant or snobby. I hope you enjoy the book. There is a lot of good in it, I just can’t identify it as clearly as the bad.

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Great ideas!

loved it. narrator was good. gave me some ideas for a new business. awesome. wonderful

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Freedom!

Very well written and very practical steps for application. Gives you the control back!