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Small Is the New Big Audiobook

Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

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Publisher's Summary

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.

    ©2006 Seth Godin; (P)2006 HighBridge Company

  • What the Critics Say

    Audie Award Finalist, Business Information/Education, 2007

    "[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)

    "This compilation from the marketing guru's popular blog showcases the spontaneous energy that makes his voice stand out so boldly." (Publishers Weekly)

    "Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio.... Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation." (AudioFile)

    What Members Say

    Average Customer Rating

    4.1 (378 )
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    4.3 (109 )
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    4.4 (109 )
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    Performance
    Sort by:
    •  
      Gerardo Austin, TX, United States 06-18-12
      Gerardo Austin, TX, United States 06-18-12 Member Since 2017
      HELPFUL VOTES
      311
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      "Required for Seth Godin's fans"

      If you like Seth Godin's book, this is an audiobook you will enjoy. Mind you: there is no theme or central idea. This seems like simply a compillation of popular blog post read by Seth. Good content, just not extraordinary

      7 of 7 people found this review helpful
    •  
      Wendykenney. Mesa, AZ, United States 10-01-06
      Wendykenney. Mesa, AZ, United States 10-01-06
      HELPFUL VOTES
      295
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      Overall
      "Old is the new new?"

      I love Seth's work, but if you're looking for new material, this isn't it. Rather it's a collection of blogs that have previously been published. I really didn't enjoy this book as much as previous ones.

      5 of 5 people found this review helpful
    •  
      Christopher W Chrebet 10-03-06 Member Since 2016
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      Overall
      "it's ok"

      maybe a little better than ok, but not all that. Somewhat inspirational, some very good points. It does have content scattered throughout. Better for you than listening to the radio. Not as clear cut as Seth Godins other books, but still informational.

      3 of 3 people found this review helpful
    •  
      J. Dock DK 09-24-06
      J. Dock DK 09-24-06 Member Since 2015
      HELPFUL VOTES
      7
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      "some god some bad"

      I would say this is 20% excellent points, 30% interesting opinions that I do not necessarily agree with and 50% tedious trivialities.

      7 of 8 people found this review helpful
    •  
      John Germantown, MD, USA 10-04-06
      John Germantown, MD, USA 10-04-06 Member Since 2001
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      "Insightful enjoyment"

      I am a Seth Godin fan, and regularly read his blog. This collection of essays is excellent and well suited to audio. If you enjoy hearing disruptive ideas and then trying to apply them to your business -- you will like this book

      3 of 4 people found this review helpful
    •  
      Jason Aurora, IL, United States 08-25-06
      Jason Aurora, IL, United States 08-25-06 Member Since 2013
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      "Great nuggets"

      I don't agree with everything Seth puts out in this book but I do agree with about 90% of his ideas and strategies for building a better business. Most of it's common sense advice that most people just overlook. Some of it is a re-hashing from his other books and some of it relies on you needing to have read Purple Cow. All in all a higghly entertaining and insightful listen. I recommend it to any budding entrepreneur or someone who's is at all interested in changging their lot in life.

      1 of 1 people found this review helpful
    •  
      Victor McCauley 12-08-07
      HELPFUL VOTES
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      "It's not the content but the reader"

      This selection is an example of an small topic made too long and the reader was poor. The tone of voice ruined the whole experience. Folks, there is a better way to spend your time.

      11 of 18 people found this review helpful
    •  
      David Bedford, MA, USA 10-18-06
      David Bedford, MA, USA 10-18-06
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      Overall
      "Fresh Thinking"

      A great book for expanding the way you look at your life and running a business.

      2 of 3 people found this review helpful
    •  
      Cathrine Skogheim Walle 06-08-17 Member Since 2017
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      "The Quantum Observer"

      Seth is truly a Master of his craft, Quantum Musings & Observations about Human Trends & what people really want, excellence is always in style.

      Dr. Michael B. Dibley
      CEO / The 360 Group

      0 of 0 people found this review helpful
    •  
      Amiir Sror 02-15-15
      Amiir Sror 02-15-15 Member Since 2013
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      "Great abridged version"

      I never listen to the abridged version, I reason the publisher is trying to promote the book in any means necessary...

      But this time it's Seth, and he's reading his own art, I gave it a chance and it was a delight.

      0 of 0 people found this review helpful
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    • Nick
      Southampton, Hants, United Kingdom
      4/16/11
      Overall
      "Perfect when you need to boost your creativity"

      I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
      One author who is better to hear than read.

      1 of 1 people found this review helpful
    • KLG
      UK
      12/23/12
      Overall
      "Ideas always worth considering"

      You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.

      1 of 2 people found this review helpful
    • subangi+0404conepod
      london, United Kingdom
      4/14/11
      Overall
      "Very Good"

      This was a very good listen. I really like Seth Godin and the cover is great.

      0 of 0 people found this review helpful

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