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Publisher's Summary

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.

What members say

Average Customer Ratings

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Wish Jon was the narrator!!

I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.

5 of 5 people found this review helpful

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Waste of time, a few useful tidbits

I would not recommend this book to anyone in the bar or restaurant industry. If you like to listen to someone constantly tell you how smart they are and how stupid others are, this is the book for you. If you're looking for actionable advice, you'll find a few tidbits if you take the time to listen through the noise.

2 of 2 people found this review helpful

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Must read for all bar & restaurant owners

Excellent detailed instructions on how to improve your establishment. The only thing I was disappointed with was that Jon Taffer didn't narrate the audio book.

2 of 2 people found this review helpful

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a great listen!

I wish Jon Taffer actually narrated it but still really interesting! This Is a good book for anyone in business or people who oversee systems or personnel.

2 of 2 people found this review helpful

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Must read for anyone in the hospitality industry

Must read for anyone in the hospitality industry

Great book. His style is different but his business models are proven.

1 of 1 people found this review helpful

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Good info

This was very informative and helpful. I just kept thinking ...I want Jon Taffer’s voice!!!

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Very informative in the hospitality industry

This book was great and exactly what I wanted. It showed a different side of john the side you don't see in his tv show. This book goes way in depth about how to setup and maintain a good customer service base business and how be be successful. I really liked this book
AUDIBLE 20 REVIEW SWEEPSTAKES ENTRY”

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Best book, PERIOD for business owners & management

Best book, HANDS DOWN, for business owners, management, hospitality professionals, those in marketing, advertising, and promotions.

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  • Luis
  • Panama, Panama
  • 09-03-17

Great tips for Bar owners and managers

Regarding your experiences is nice to hear more experienced bar manager tips. i have been aroun 15 years now. and some things I jeard on this audiobook were very usefull

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It will change you

Changes the way you think about your business and shows you how to succeed in it