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Publisher's Summary

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

©2014 Bernadette Jiwa (P)2016 Gildan Media LLC

What members say

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Meh

Save your money. A book that basically says companies that got it right do good and talk to your customers and make something people love. 😮

1 of 1 people found this review helpful

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Great insights, short package

I really loved everything about this book… It wasn't long winded and just told the straight truth about the state of marketing today… Would highly recommend...

1 of 1 people found this review helpful

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Brandonse87

Awesome helpful as hell. Some many new ideas running threw my head. For sure buy

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Start mattering now

Any additional comments?

Really hammers home the fact that Marketing is a story, a story that needs to matter rather than something that needs to be forgotten. Marketing of today is also different from the marketing of yesteryear and we really need to change our attitude about what marketing is before we find ourselves as extinct as the dinosaurs. The choice is your, read this book and fall in love with it and what it communicates and start mattering or don't and learn how little you mattered to your (ex)customers.

1 of 2 people found this review helpful

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  • Amazon Customer
  • 04-24-17

An important read for any entrepreneur.

This great little book reminds us what matters in business, saving you time & money.

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  • Phill Russell
  • 05-12-16

Great Book

Great shorter book on the love aspect of marketing, a pleasure to read. Interesting aspect presented

0 of 1 people found this review helpful