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Make Your Idea Matter

Stand Out with a Better Story
Narrated by: Bernadette Jiwa
Length: 1 hr and 57 mins
Categories: Business, Marketing
4 out of 5 stars (124 ratings)

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Publisher's Summary

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.

Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas, and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.

©2012 Bernadette Jiwa (P)2012 Gildan Media LLC

Critic Reviews

"A little audiobook with a very big message. Your idea is worth a great story, well told." (Seth Godin, author of All Marketers Tell Stories)

What members say

Average Customer Ratings

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  • Anthony
  • OAK RIDGE, TN, United States
  • 01-08-13

A MUST LISTEN Book To Improve Your Marketing!

This is a Absolute Gem of a book on marketing. Bernadette challenges all of us who own businesses to question and improve the way we market. What she says makes sense, and is a roadmap for how we should be working with our clients. Over and over she provides examples of the importance of stories for our marketing.

This is an Audible book that will stay on my iPad for a long time - I will listen to it over and over and get new gems out of it each time I do.

Thanks for creating this Audible book!

1 of 1 people found this review helpful

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marketing genius

pithy, punchy and every point counts. I am a huge fan of seth godin and bernadette brings another angle. I will be listening to this book more than once so much to take in

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no original content

montage of ideas, with no original value added. like listening to a parrot. disappointed. a

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Amazing and insightful!

A book filled with learnings and great keys for building your idea ! Thank you for this knowledge

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  • Miss Novie
  • UPPER MARLBORO, MD, United States
  • 05-31-16

Robotic, but helpful!

The usefulness of the material makes up for the "clear eyes" Ben Stein reading performance. :)

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Great content.. But not well told

Great ideas, but i didnt like the way they are told. I felt like in a class at university

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Wisdom in every sentence

If you could sum up Make Your Idea Matter in three words, what would they be?

Buy it Now

What does Bernadette Jiwa bring to the story that you wouldn’t experience if you just read the book?

Bernadette gives off a great vibe verbally which makes it great to listen to while on the treadmill.

Any additional comments?

You won't be disappointed unless you are sleeping. I have truly enjoyed this book and have bought all Bernadette's Audible works. As CEO of a major startup, I highly recommend Make Your Idea Matter: Stand Out with a Better Story.

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God bless you

This is such a great book that that's all I can say about it. God bless you

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Great book



I have learned a lot, and I look forward to applying it. Thank you very much

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Highly recommend

What did you like best about this story?

Listened to this several times and will listen again

Any additional comments?

Thanks for a great book - recommend you get this one

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  • DEREK
  • 02-27-17

Useful Brand Advice

A short easy listen that is full of useful brand identity tips and advice that is sure to inspire.

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  • peanut
  • 02-16-17

Every startup should read this

Any additional comments?

This book is solid condensed wisdom. Unlike many other books, Bernadette doesn't spend 6 hours waffling about some scientific essay to prove why it works, she just tells you what and why to do, then backs it up with case studies. I had no marketing knowledge prior to this book, and I ended feeling like I had a marketing degree. Sadly, most businesses don't apply any of the ideas in this book (great news for those who do!). Bernadette is also a joy to listen to.

This book gave me so many brilliant ideas. Thank you!

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  • Miriam Oladejo
  • 07-25-15

Great examples, but little facts

I picked this book as a starting point I my research for my dissertation. Well it is very inspiring and a good, enjoyable read, with nice anecdotes, but not quite scientific enough for what I wanted.

Still I recommend it to anyone who's curious about marketing, it's a very simplified cut-down version of reality. Narration is a bit dry, but she has a sweet voice, which makes it easy to listen for hours.

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  • Mez
  • 03-13-19

<br />Highly recommend

I highly recommend this book. Bernadette is a mastery storyteller herself & what you learn is priceless.

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  • Irene
  • 11-12-17

Storytelling matters

What a great, short but punchy book. I listened to it twice in 2 days as the gold within these pages are worth the second listen.

Winning with business is about connection and service and Bernadette has a clear plan outlined on how to do this.

She is a generous soul.