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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
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Publisher's Summary
"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." (Seth Godin)
Marketing is not a department - it's the story of how you create difference for your customers.
We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers.
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What listeners say about Difference
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Kabolobari
- 04-05-15
Short and Unpretentious
This book woke me up to my own conclusions and warned me of care in making them. Marketing really is what difference we make people feel with everything we do as a business. Its brevity makes it even more impactful. Love it.
3 people found this helpful
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- Richard Watts
- 01-12-17
Not bad...
The material is good building on several well known business books that are current. It is well thought out and unique.
The book has a lot of sections and while I really like the author reading their own book, she doesn't pause between sections well (long enough), which makes it difficult to follow at times.
2 people found this helpful
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- Anonymous User
- 08-01-21
All businnes owners need to hear this!
Loved this audiobook and have listened twice now as Implement changes to my marketing
1 person found this helpful
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- Gene
- 04-06-22
offers a different way to evaluate your business.
The difference map is a unique way of evaluating your business and marketing certainly recommend giving it a listen
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- SandeeRM
- 07-24-21
Loved it!
Absolutely loved this book! Now, I am working on HOW to implement it into my life and business…so much to think about after listening to DIFFERENCE!
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- Miquel
- 01-17-20
Review of difference book
Great book . It’s goes Straight to the point with out all the extra fluff . Check it out .
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- jacoby
- 02-20-18
Changes my thoughts on marketing
This book will be one of the books that help launch my career as a consultant. Just watch and see.
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- Daniel
- 09-06-17
Fantastic
What made the experience of listening to Difference the most enjoyable?
The simplicity, this book was well executed and makes an important and often over thought subject easy to handle.
Who was your favorite character and why?
The author
Which scene was your favorite?
The book is short and I enjoyed it but I could have done without listening to the examples at the end, skip that part and read the examples on her website.
If you were to make a film of this book, what would the tag line be?
Find you and your companies purpose.
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- Floyd Solomon
- 06-18-21
A Book That Makes a Difference
Bernadette is a profound writer and powerful storyteller using research, insights, and stories to challenge us to do do work that matters and makes a difference for people who care.
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- Miles Playne
- 11-08-19
Wow what a book!! Pure genius.
This book is everything I have been struggling to articulate for years. I am so looking forward to listening to everything else Bernadette Jiwa has published. Reading this book has ignited such a fire inside me I am as inspired and motivated as I was at 19. I have always loved listening to Simon Sinek, Seth Godin and now I have found another genius. Thank you Seth for mentioning her in your book You must see to be seen. Thank you Bernadette Jira - I Hope one day to show you the “difference” your work has made!! Would give you more stars if at all possible.
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- DEREK
- 08-26-17
Finding value and meaning products and services
Where does Difference rank among all the audiobooks you’ve listened to so far?
This is a terrific book that provides some very good business case studies to underline the point of Difference. Jima also provides a useful template to analyse your own business, services, and products, as well as others.
Have you listened to any of Bernadette Jiwa’s other performances? How does this one compare?
Well narrated
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- Angela P.
- 04-07-17
Thought provoking
Very enjoyable and beautifully read in Bernadettes Irish lilt. Only the case studies at the end got a bit repetitive. I'll be using the difference map in my business ventures.
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- Miss Dee
- 02-27-17
The BEST Business book I have EVER read!
Where does Difference rank among all the audiobooks you’ve listened to so far?
I am at a redevelopment and rebranding phase in my business - Thank God I found this bookat the start of this process . it changes everything!
Any additional comments?
I'm telling everybody about this book
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-
Marketing: A Love Story
- How to Matter to Your Customers
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Meh
- By Eric D. on 08-17-17
By: Bernadette Jiwa
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Unabridged
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Overall
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Performance
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Story
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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Great nibbles
- By L. Pelto on 09-21-16
By: Bernadette Jiwa
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Make Your Idea Matter
- Stand Out with a Better Story
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 1 hr and 57 mins
- Unabridged
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Overall
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Performance
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Story
Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.
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had to get this on audible too with new voice deal
- By Trudy - Concept Muse on 02-16-13
By: Bernadette Jiwa
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Different
- Escaping the Competitive Herd
- By: Youngme Moon
- Narrated by: Bernadette Dunne
- Length: 6 hrs and 49 mins
- Unabridged
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Overall
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Performance
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Story
Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
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Winning at Marketing by Breaking the Rules
- By Douglas C. Bates on 04-20-12
By: Youngme Moon
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
By: Seth Godin
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Hunch
- Turn Your Everyday Insights into the Next Big Thing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.
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offered offered some very good insight.
- By Gene on 07-29-21
By: Bernadette Jiwa
Related to this topic
-
Marketing: A Love Story
- How to Matter to Your Customers
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Meh
- By Eric D. on 08-17-17
By: Bernadette Jiwa
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Meaningful
- The Story of Ideas That Fly
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?
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The point was made in the first 20 pages
- By Michael Davis on 07-01-20
By: Bernadette Jiwa
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
By: Seth Godin
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All About Them
- Grow Your Business by Focusing on Others
- By: Bruce Turkel, Bob Burg - foreword
- Narrated by: Doug Turkel
- Length: 7 hrs and 33 mins
- Unabridged
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Overall
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Performance
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Story
The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
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It’s simple but not easy!!!
- By mw on 03-02-23
By: Bruce Turkel, and others