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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
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Publisher's summary
"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." (Seth Godin)
Marketing is not a department - it's the story of how you create difference for your customers.
We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers.
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,220
-
Performance4.5 out of 5 stars 5,982
-
Story4.5 out of 5 stars 5,902
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
-
Overall4.5 out of 5 stars 5,741
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Performance5 out of 5 stars 5,054
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Story4.5 out of 5 stars 5,011
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
-
Don’t bother
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Plan Your Year Like a Millionaire
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- Narrated by: Rachel Rodgers
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- Original Recording
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Overall4.5 out of 5 stars 1,134
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Performance4.5 out of 5 stars 1,102
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Story4 out of 5 stars 1,101
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 3,101
-
Performance4.5 out of 5 stars 2,599
-
Story5 out of 5 stars 2,564
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 8 hrs and 56 mins
- Unabridged
-
Overall4 out of 5 stars 1,751
-
Performance4.5 out of 5 stars 1,593
-
Story4 out of 5 stars 1,591
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
-
1 out of 5 stars
-
really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
-
Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall5 out of 5 stars 2,420
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Performance5 out of 5 stars 2,031
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Story5 out of 5 stars 2,015
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
-
5 out of 5 stars
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
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Overall4.5 out of 5 stars 5,683
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Performance5 out of 5 stars 5,010
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Story4.5 out of 5 stars 5,007
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
1 out of 5 stars
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
-
Overall4 out of 5 stars 375
-
Performance4 out of 5 stars 359
-
Story4 out of 5 stars 359
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
-
Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
-
The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,430
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Performance4.5 out of 5 stars 5,508
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Story4.5 out of 5 stars 5,484
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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3 out of 5 stars
-
Lot of talk about a simple concept
- By Andrea on 09-05-16
-
The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 4,007
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Performance4.5 out of 5 stars 3,370
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Story4.5 out of 5 stars 3,344
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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5 out of 5 stars
-
Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Overall5 out of 5 stars 18,781
-
Performance5 out of 5 stars 16,160
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Story5 out of 5 stars 16,020
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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Caffeine
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Overall4.5 out of 5 stars 42,264
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Performance4.5 out of 5 stars 36,414
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Story4.5 out of 5 stars 36,246
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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2 out of 5 stars
-
Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 3,843
-
Performance4.5 out of 5 stars 3,223
-
Story4.5 out of 5 stars 3,198
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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3 out of 5 stars
-
If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
-
Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- By: Gino Wickman, Mark C. Winters
- Narrated by: Mark C. Winters
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,922
-
Performance4.5 out of 5 stars 1,586
-
Story4.5 out of 5 stars 1,572
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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4 out of 5 stars
-
Real world advice
- By Ricci El Idrissi on 09-05-16
By: Gino Wickman, and others
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 8,959
-
Performance5 out of 5 stars 7,797
-
Story5 out of 5 stars 7,742
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
3 out of 5 stars
-
Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
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What listeners say about Difference
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- SandeeRM
- 07-24-21
Loved it!
Absolutely loved this book! Now, I am working on HOW to implement it into my life and business…so much to think about after listening to DIFFERENCE!
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 08-01-21
All businnes owners need to hear this!
Loved this audiobook and have listened twice now as Implement changes to my marketing
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1 person found this helpful
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Gene
- 04-06-22
offers a different way to evaluate your business.
The difference map is a unique way of evaluating your business and marketing certainly recommend giving it a listen
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Overall4 out of 5 stars
-
Performance3 out of 5 stars
-
Story4 out of 5 stars
- Richard Watts
- 01-12-17
Not bad...
The material is good building on several well known business books that are current. It is well thought out and unique.
The book has a lot of sections and while I really like the author reading their own book, she doesn't pause between sections well (long enough), which makes it difficult to follow at times.
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2 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Daniel
- 09-06-17
Fantastic
What made the experience of listening to Difference the most enjoyable?
The simplicity, this book was well executed and makes an important and often over thought subject easy to handle.
Who was your favorite character and why?
The author
Which scene was your favorite?
The book is short and I enjoyed it but I could have done without listening to the examples at the end, skip that part and read the examples on her website.
If you were to make a film of this book, what would the tag line be?
Find you and your companies purpose.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Kabolobari
- 04-05-15
Short and Unpretentious
This book woke me up to my own conclusions and warned me of care in making them. Marketing really is what difference we make people feel with everything we do as a business. Its brevity makes it even more impactful. Love it.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Miquel
- 01-17-20
Review of difference book
Great book . It’s goes Straight to the point with out all the extra fluff . Check it out .
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- jacoby
- 02-20-18
Changes my thoughts on marketing
This book will be one of the books that help launch my career as a consultant. Just watch and see.
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